Bob Hwang, managing director of Hanwha Techwin Europe, has provided an indication as to what’s in the company’s 2019 product pipeline. Here, he explains how working ever more closely with distribution partners and leading system integrators, and valuing the feedback they provide in terms of changing market demands, has delivered huge dividends for Hanwha Techwin when it comes to devising a successful product strategy.
We’ve enjoyed significant sales success over the past three years. There’s no doubt that this is largely due to our ability to truly understand how the market is evolving, which we have been able to do with the help of our field-based sales colleagues and our talented teams who have taken on board our customers’ feedback.
In addition to introducing new cameras and recording devices, this has also driven us to work in partnership with third party technology providers to develop solutions which are relevant to today’s market and provide our distribution partners and system integrators alike with a competitive edge.
During 2019, our customers can be assured that we will continue to be a market leader by taking advantage of emerging technologies which will enable them to achieve maximum value from their Wisenet video surveillance solutions.
New products and solutions
Hanwha Techwin will be formally launching new additions to its Wisenet range throughout 2019 and we’ve given a strong indication as to what’s in the product pipeline.
With Artificial Intelligence (AI) and deep learning – which present exciting new opportunities for a wide range of sophisticated applications – now becoming more accessible to solution developers, we intend to introduce more solutions which support the latest AI technology.
The Wisenet 5 chipset, which is at the heart of the Wisenet X Series of cameras, will be used in other camera lines. There are also plans to introduce an even more advanced Wisenet 7 chipset.
There will be an updated version of the Wisenet WAVE Video Management Software (VMS) offering improved scaleability and interoperability for medium-sized installations, as well as a new version of Smart Security Manager which is designed for entry level, legacy and special projects. We shall continue to cooperate with third party VMS vendors for our high-end customers.
A key attribute of the new products which will be introduced over the coming months is that they’ve all been designed to improve the installers’ experience and reduce operational costs for end users.
Smart solutions for vertical markets
We intend to sustain our efforts to seek out opportunities for introducing new and innovative solutions to complement existing Wisenet solutions developed jointly with our technology partners for strategic vertical sectors, such as retail and transportation.
Our Korean heritage and core values of ‘Challenge’, ‘Loyalty’ and ‘Integrity’, which are at the heart of our ‘We Move With Trust’ central marketing theme, have equipped the business to stand out from the crowd. In order to have a brand name which is trusted, it’s not sufficient just to have products which are better than those of our competitors or for them to be more affordable. We also need to demonstrate a long-term commitment to provide customers with the highest levels of pre- and post-sales support.
In this respect, our message encompasses respect for our distribution and solution partners, our passion for quality and service and an extended five-year warranty support which we offer to our STEP Partners as part of a package of benefits designed to reward their loyalty and give them a competitive edge.
Determined not to be complacent, Hanwha Techwin has declared its intention to continually monitor and test cyber security risks using third party security agencies and a dedicated cyber security team. When necessary, we will release in quick time new firmware to counter the latest threats.
This is an exciting time for our security business. The year has already begun well with the recent announcement that our new manufacturing facility in Vietnam is fully operational. This is just one of many reasons why I’m confident we will continue to succeed and be competitive in a market that continues to grow at pace.