Topsgrup has been ranked as India’s most trusted security services brand in The Brand Trust Report ‘India: Study 2014’ covering 20,000 brands across 16 cities.
Topsgrup is India’s largest security group employing more than 93,000 trained and highly motivated employees around the world.
For its part, The Brand Trust Report is an annual study carried out in 16 cities around the country, researching the trust, attitudes and preferences that consumers place on more than 20,000 brands and publishing the most trusted ones on a Brand Trust Index.
This year’s study, which involved participants between the ages of 21 and 50, has listed South Korean electronics giant Samsung as ‘India’s most trusted brand’, followed closely by Sony and Tata at second and third place respectively.
In last year’s report, these three brands had ranked second, third and fifth.
Dr Richie Nanda, the global chairman of Topsgrup and The Shield Group (the UK’s ninth largest business security company), commented: “We’re delighted with this news. It truly reflects our commitment to our customers and other stakeholders. Special credit must go to the team as they are amazing ambassadors who put a truly personal touch to the services we provide and the customers who completely place their trust and security in our hands. This ranking brings great pride to Topsgrup, and also brings a lot of responsibility. We always endeavour to uphold the trust and loyalty that our clients put into our products and services.”
Ramesh Iyer, CEO and vice-chairman of Topsgrup, added: “Kudos to ‘Team Topsgrup’. This accolade could not have been achieved without the joint efforts of all our employees. Our vision remains to become the most respected security brand in the world, and this announcement further endorses our commitment to achieving this aim. We’re particularly pleased to be recognised by such a leading national survey, and even more so to see that we’re highly regarded by clients. We look forward to the next 12 months with optimism to build on this success and continue serving our clients with the same professionalism and support that only Topsgrup can provide.”
Details of The Brand Trust Report
According to The Brand Trust Report, this year’s research sample consisted of 2,500 consumer-influencers and 15,000 hours of fieldwork.
The study generated close to five million data points across 20,000 brands. The top 1,200 brands have been listed in this year’s report. These brands have been classified into 284 different categories (there were 213 categories in 2013).
Considered one of the most respected brands in the security solutions space, Topsgrup is acknowledged by the business fraternity, the federal and state Government and even industry peers as pioneers of the security industry business in India.
The company’s 100% acquisition of The Shield Group (a British security firm) back in 2012 – coupled with some of its strategic acquisitions in India as well as innovative solutions and services – has established it as an emerging global security group.