Tag Archives: South East Asia

TDSi promotes British exporting excellence as ‘Export Champion’

Integrated security solutions manufacturer TDSi is supporting the UK Department for International Trade’s ‘Great’ initiative as an Export Champion, encouraging British businesses to think globally when it comes to tapping into potentially lucrative markets.

TDSi’s managing director, John Davies, who has personally been appointed as a South West Export Champion, commented: “TDSi has been actively exporting its products since 1984. Currently, exports comprise 40% of our sales. Whatever the outcome of the Brexit negotiations with the EU, there are huge opportunities in selling revered UK products and services around the globe. We’re keen to encourage and inspire other British businesses to embrace all available markets.”

The ‘Great’ scheme strives to encourage customers from around the world to engage with and buy from UK producers and expert service providers, while the latter offer advice and support (including legal, financial and networking assistance) for UK businesses looking to embrace these potential markets.

JohnDaviesTDSi2019

John Davies

As an Export Champion, TDSi is offering advice and experience to support other businesses looking to expand their export reach.

South East Asia and the Middle East

In conversation with Risk Xtra, Davies continued: “In the past, France and the EU have been our biggest export market, but South East Asia and the Middle East are due to eclipse their position this year. China is also a very important market for TDSi because, despite being one of the great ‘workshops of the world’, savvy security buyers there know British manufacturers like ourselves have a well-deserved reputation for offering innovation, quality and excellent value for money.”

Exporting shapes TDSi as a business. “It keeps us on our toes to deal with the competition and ensures we listen effectively to new customers and markets, adapting our products and services to maintain and establish relevance in each territory,” stated Davies.

Exporting also offers fresh opportunities aside from those in the domestic market. Davies said: “Despite being an SME manufacturer/exporter, we can take on the big boys, in other words competitors considerably larger than we are, and beat them. We offer specialised, top-quality security solutions and are highly responsive with great service delivery. This is why we’re winning in these overseas markets.”

Project involvement

TDSi has capitalised on these advantages by working on many impressive projects, including China Petroleum’s headquarters in Beijing (where it beat a $20 billion competitor), the Shanghai Metro and other Metro systems in China along with telecom and electricity companies in Thailand, Brunei and Malaysia.

In conclusion, Davies observed: “We’re keen to share this experience and knowledge through schemes such as ‘Great’, helping other UK companies to embrace a diverse selection of potential markets and help ensure the nation remains a powerful force in the sphere of international trade and exports.”

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TDSi reports 25% increase in export market visitors to its stand at IFSEC International 2015

Reporting a 25% increase in export market visitors to its stand at IFSEC International 2015, integrated security solutions developer TDSi believes this reflects the continued and rapid expansion of the global security market. Interest at the show also indicated a continued customer demand for fully-integrated solutions rather than just security components.

Post-event, TDSi’s managing director John Davies told Risk: “IFSEC International is a great barometer of the state of the security sector. It was obvious from this year’s event that the market has become truly globalised, with a sizeable increase in visitors travelling from other regions to see the latest and best solutions that the security sector has to offer.”

Davies continued: “I’m also pleased to say that the feedback we had from visitors is that our own approach to fully-integrated security systems is essential in the post-recession market. Rather than just purchasing security products, the evolving security consumer wants intelligent, flexible and comprehensively integrated systems. These are exactly what TDSi offers and continues to research and develop.”

The international nature of the event also confirmed assumptions on the geographical markets’ strengths and weaknesses. “In comparison to China, South East Asia and the Middle East,” urged Davies, “the European market has somewhat plateaued, partially due to a degree of uncertainty still looming over the Euro Zone. In the UK, TDSi is benefiting from a healthy upturn in the market and we anticipate a very healthy growth figure of 10+% this year. This may be partially due to having a new majority UK Government and thus a stable business environment for the next five years, in contrast to the situation that’s pertaining in Europe.”

TDSi's stand at IFSEC International 2015

TDSi’s stand at IFSEC International 2015

Security, IT and building control systems

Davies also explained to Risk UK that the demand for security systems designed to work with IT and buildings control systems is rapidly becoming truly global in nature.

“Security operators and consumers have become very well versed in what’s possible,” he said, “largely because of the rise in trends such as the Internet of Things. They now demand this flexibility from all of their technology purchases. These are exciting times with real optimism and increased funding. For their part, providers need to stay on top of demand and offer the very best solutions in what continues to be a highly competitive and ‘savvy’ buyers market.”

There was also a noticeable increase in the volume of new visitors at IFSEC International, as TDSi’s product and marketing manager Sarah Phillips observed during the show (which ran from 16-18 June at London’s ExCeL).

“IFSEC International has always been an excellent opportunity for security solutions providers, installers, integrators, consultants and end users to make contact,” stated Phillips. “That was very apparent this year. IFSEC remains an ideal platform to reacquaint with both existing partners and customers.”

Phillips added: “Many end users approached our team for advice. Naturally, we’re very keen to preserve the channel structure of our business so we do actively refer customers to our partners, but equally this gives us a greater insight into the needs of security operators. This kind of detail is invaluable for our business and product development streams.”

One of the main themes on TDSi’s stand at IFSEC International 2015 was a demonstration of the considerable benefits of using the company’s solutions in conjunction with those produced by other specialist manufacturers, among them Texecom, Milestone Systems, ASSA Abloy and SimonsVoss.

Sarah Phillips (centre) with Team TDSi at London's ExCeL

Sarah Phillips (centre) with Team TDSi at London’s ExCeL

This year, visitors took particular interest in TDSi’s new range of readers (including MIFARE Plus, DESFire and NFC technologies for added security and flexibility) as well as the enhanced web access portal for EXgarde.

In conclusion, Phillips explained: “Visitors are always excited to see brand new products and the readers are one of the staple lines in our product portfolio. IFSEC International is one of the highlights of our year and, with our continued success at the show, that situation will remain so for many years to come.”

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