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IDIS sets sights on developing video surveillance projects in Middle East and North Africa

Surveillance solutions specialist IDIS is now targeting video-based projects in resilient Middle East market sectors and encompassing the banking, grocery retail and education sectors as the business seeks looks to build on recent successes when it comes to delivering compliance-driven solutions.

Despite continuing disruption and uncertainty in the global economy, the company feels the outlook is positive in the Middle East region as it supports its systems integration partners to focus on both resilient sectors and markets showing continued growth.

The video technology developer, which is known for its end-to-end solutions, highlights opportunities for video tech projects in the education sector where it already has successful deployments in in the Kingdom of Saudi Arabia (KSA) and Kuwait.

“The sector continues to expand due to investment from private equity firms and Government infrastructure funding, as well as international higher education institutes expanding their presence in the region,” explained Jamil Al Asfar, senior sales manager for IDIS in the Middle East and Africa.

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In the banking sector, major investments in more robust surveillance infrastructure over the last three years have been driven by compliance pressure as banks look to meet more stringent Government standards.

IDIS-developed video technology has already been deployed to protect more than 3,000 bank branches and ATMs for the National Commercial Bank in Saudi Arabia and was also chosen to secure the Central Bank of Jordan. Both projects demonstrated the benefits of robust, cyber-secure technology and proved how compliance can be delivered at pace, even on a challenging scale and in tough environments.

Upgrade projects

IDIS solutions are fully compliant with requirements in the financial sector, including the Saudi Arabia Monetary Authority regulations. As a result, upgrade projects are driving strong activity for the company and its integration partners in the KSA, Jordan, Egypt, Morocco and Pakistan.

In the grocery and retail sector, Carrefour’s recently reported expansion across the Middle East, and its choice of IDIS video tech, has paved the way for further opportunities, among them projects in hypermarkets.

“Working alongside its integration partners, IDIS boasts in-depth experience of retail applications globally and we’re focusing on continuing demand for not just affordable video, but also scalable solutions that offer advanced analytics and deep learning tools,” continued Jamil Al Asfar. “These will help stores compete in the current tough trading conditions as well as into the future.”

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Jamil Al Asfar

Further, he stated: “Security Industry Regulatory Agency certification for the latest range of our cameras and NVRs also means that we’re gaining momentum in commercial, residential and Government sectors across the UAE. In Dubai, we’ve seen construction and re-development rapidly bounce back. The new facilities involved need compliant, cyber-secure and resilient video tech to ensure public safety and security.”

Ahmad Shanawani, managing director of Ametrad Technology Services, concluded: “Despite the undoubted economic challenges in some sectors, we’re still seeing strong demand for video solutions that combine low total cost of ownership, high performance and robust cyber security standards and that meet compliance needs. We’re now seeing how much IDIS’ end-to-end solutions and the company’s collaborative approach are suited to the growth projects with which we’re involved.”

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