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BSIA member companies report on “successful” Intersec 2016

Members of the British Security Industry Association (BSIA) have returned from Intersec reporting a successful exhibition for UK companies.

The three-day show – held at the Dubai World Trade Centre between 17 and 19 January – is seen by many as the most important security exhibition in the Middle East region. The event plays a pivotal role in enabling UK companies to meet with potential customers, existing distributors or partners and serves as a platform for launching new products into the Middle East market.

Intersec has been a key fixture for many BSIA members who exhibit year-on-year, and the show continues to attract new exhibitors keen to take advantage of the opportunities presented by the event.

One BSIA member company, RGL Electronics Ltd, has already been active in the Middle East for a number of years and attended Intersec 2016 as an exhibitor for the first time.

Geoff Jones, director of RGL Electronics Ltd, said: “By exhibiting at Intersec this year, we had the opportunity to be in front of the people that really matter, and we were able to build upon what’s already a major marketplace for the RGL brand.”

Jones continued: “We showcased our range of access control products and a disabled toilet alarm, all of which attracted a good response from visitors. Indeed, the quality of the contacts we made on site was very high, and I fully anticipate that some of these contacts will develop into orders over the coming months.”

He concluded: “Something that struck me during the show was how much larger the scale of the projects in the Middle East are compared to those in Europe. The sheer scale of the developments in the Middle East offer promising opportunities for RGL and, indeed, other UK companies.”

BSIAIntersec2016

Excellence in design and innovation

Much of the interest in UK security products in the Middle East comes from the long history of excellence in design and innovation. This was certainly evident at Intersec.

Storm Interface – another BSIA member company – launched its Storm S60 range of mullion format readers at the show and duly received a fantastic response from prospective customers.

Peter Jarvis, senior executive vice-president at Storm Interface, commented: “The response to the Storm S60 was absolutely astonishing. When developing the product, we found that there was a real need for a solution that wouldn’t affect the aesthetics of landmark buildings where, typically, you wouldn’t want to drill into the building materials to affix a traditional reader. The S60 has been designed so that it can fit into a door frame, thus removing the need to attach it to glass, marble or other similar materials.”

Jarvis added: “We’ve found that there’s a real demand in the Middle East for products that meet the design specifications of landmark buildings, and particularly so in Dubai.”

In conclusion, Jarvis told Risk UK: “Our attendance at Intersec has been particularly successful. We’ve been able to talk to all of our target contacts, including existing distributors in the UAE and the regional managers responsible for some of our recently-agreed distribution partnerships.”

Variety of international visitors

A large part of the attraction for UK companies to exhibit at Intersec is the sheer variety of international visitors attending the show, both from the wider Middle East and further afield.

John Davies, managing director of TDSi and chairman of the BSIA’s Export Council, said: “TDSi had a highly successful appearance at Intersec 2016. We gained 30% extra visitors compared to the previous year, some of which came from a wide range of countries including the UAE, Saudi Arabia, Iran and Turkey, as well as further afield from Angola, India and Sri Lanka. The overall quality of visitors at the show was excellent. The majority of people we spoke to were working on active projects, so we enjoyed both productive and substantive conversations on all three days.”

Davies continued: “Our integration to wireless access control products from ASSA ABLOY and Simons Voss created a lot of interest on our stand, as did our new Time and Attendance software packages. Visitors were also drawn to our new reader range, both for the aesthetics and the functional multi-technology capability. As always, our strength in terms of being able to offer open platforms for security integration proved very popular with visitors to the stand.”

In conclusion, Davies told Risk UK: “We were delighted to receive confirmation of a project win in Abu Dhabi at Intersec 2016 and expect to close projects in Kuwait, Saudi and Qatar within the next few weeks as a result of conversations at the show.”

Uplift in validated leads

Remsdaq also experienced an uplift in validated leads, estimating that the business recorded approximately 25% more than last year.

Alan Hardy, EMEA sales manager, explained: “It was an extremely satisfying exhibition with unprecedented numbers of good quality contacts visiting our stand. There was an extremely positive reaction from all visitors to our EntroWatch, EntroStar and EntroPad range of access control solutions and considerable interest shown for StarWatch, our enterprise product range, as well as Sabre, our fibre optic perimeter intrusion detection products. We’re confident that our business in the region will increase significantly as a direct result of our participation in the show.”

Texecom also found the show to be a great platform for demonstrating its professional electronic security solutions – including the Premier Elite Series – to the Middle East and beyond.

Clym Brown, the company’s marketing director, explained: “We see themes from Intersec that resonate with global market challenges – the proliferation of advanced wireless security devices, home network and smart phone connectivity for users taking control of their own security and increased connectivity and integrated features for both commercial and security applications. At Texecom, our product range caters for small, low-risk applications right through to high risk, high value and complex installations. At Intersec, we found our breadth of system offerings, using the same architecture and programming structure throughout, was really well received by visitors looking to provide the highest levels of security for a wide range of applications.”

Excellent representation from the UK

73 UK companies took advantage of the many benefits that come with exhibiting as part of the UK Pavilion, which was organised by the BSIA.

Benefits included a prominent stand position in the main section of the show, logistical and on-site support, hassle-free stand design and build and increased exposure to visitors through a strong UK brand presence.

Peter Jarvis commented: “We’ve been really impressed with the level of support that the BSIA has provided, both before and during Intersec. An association with the BSIA is absolutely essential at these types of exhibition. The BSIA’s excellent organisation of the UK Pavilion this year in 2016 has freed us up to come here and do what we need to. In short, meet with target contacts, promote our products and make valuable sales.”

*The BSIA is also organising UK Pavilions at Security Essen and IFSEC South-East Asia, both of which run in September 2016. For more information, or to enquire about exhibiting as part of the UK Pavilion, please contact the BSIA by calling: 0845 389 3889 or send an e-mail to: d.wood@bsia.co.uk

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BSIA members to showcase ‘Best of British’ at Intersec Dubai 2016

With the 18th Edition of Intersec Dubai a little over a month away, British Security Industry Association members are gearing up for what promises to be one of the industry’s biggest trade shows to date.

As the Trade Association representing the UK’s private security industry, the British Security Industry Association (BSIA) – through its dedicated Export Council – continues to play a pivotal role in forging productive links between UK security companies and overseas buyers (including those in the Middle East).

Intersec is deemed pivotal to this process, with the BSIA – which is attending the show for the 18th year – having a number of members on hand across the three-day event to offer valuable face-to-face advice and guidance on the latest products and services that British security businesses have to offer.

Underlining the importance of the Middle East region to member companies, the BSIA’s Export Council – a dedicated forum for BSIA member companies focused on extending their business to overseas markets – has again conducted its annual State of the Nation survey which considers global export trends.

This year’s survey revealed that there continues to be a high demand for British security products and services, with 60% of respondents citing an increase in overseas business during 2015 and a further 30% stating that the level of business had remained the same.

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The UK Pavilion at Intersec Dubai 2015

Further increases in overseas trade are expected for 2016, with a clear focus on the Middle East as an important market for the UK’s security sector. Almost half of all respondents identified the Middle East as the single most important target market. 80% of respondents are looking to increase their level of business in this important region during 2016.

Positive international reputation

Daren Wood, membership and export services manager at the BSIA, commented: “The UK enjoys a positive international reputation when it comes to the provision of security products and services, at least in part due to the innovation which has become synonymous with the UK’s security business sector. Over half of the respondents to this year’s State of the Nation survey attended Intersec Dubai in 2015, which reflects the clear importance that this region has for UK security exporters and the pivotal role that Intersec plays in helping UK businesses to forge productive trade links with buyers in the Middle East.”

The 2016 edition of Intersec – which takes place between 17-19 January – features a number of BSIA member companies who will be highlighting their latest products, duly taking advantage of the show’s international audience which attracted over 27,000 visitors in 2015.

BSIA members exhibiting at Intersec this year include:

Remsdaq: Stand S2-F25 (UK Pavilion)

Remsdaq will be launching the EntroPad reader range, a highly secure read/write smart card reader solution supporting iCLASS, Mifare, NFC and Felica technologies. The EntroPad range includes English and Arabic keypads and hands-free variants.

Also on its stand, Remsdaq will be exhibiting the multi-award winning and cost-effective PoE access control solution EntroStar, which is designed to work with the intuitive license-free EntroWatch software.

Remsdaq will also be exhibiting the enterprise class StarWatch Integrated Security Management System and Sabre, its field-proven range of fibre optic perimeter intrusion products which now includes optional IP and mesh network connectivity.

Alan Hardy, Remsdaq’s security sales manager for the EMEA region, explained: “Intersec is a key event in the Remsdaq calendar. It enables us to showcase the latest additions to our security solutions portfolio and demonstrates an ongoing commitment to our valued customers.”

Hardy continued: “The Middle East remains an integral part of the future growth strategy for our business. Intersec has grown into one of the largest security events in recent years, and we look forward to another great show this year.”

www.remsdaq.com

RGL Electronics: Stand S1-G20 (UK Pavilion)

RGL Electronics will be showcasing its new Disabled Toilet Alarm which has been specifically developed for the large projects prevalent in the Middle East region. The company will also be exhibiting some new additions to its access control product solutions.

Geoff Jones, director of RGL Electronics, stated: “RGL has been active in the Middle East for many years. We’ve built on our successes through participation in various large and prestigious projects throughout the region.”

He added: “Intersec has been an extremely important exhibition in promoting the RGL brand and the development of our customer base. By exhibiting at Intersec in January, we hope to meet the people that really matter, such as architects, specifiers and integrators. Intersec will also be an opportunity for us to promote new products and build upon what’s already a major marketplace for the RGL brand.”

www.rgl-electronics.co.uk

GJD Manufacturing: Stand S4-F39 (IMCI Stand)

A regular exhibitor at Intersec, GJD will be demonstrating the DygiZone lighting controller and lighting detectors.

The DygiZone is a four-zone lighting controller available in silver or white housings. The advanced, feature-rich controller provides intelligent security lighting control which enhances security, saves energy and minimises light pollution.

Some of the lighting detectors being demonstrated include the Opal XL, which is an external PIR detector with an adjustable detection range of between 10 and 35 metres. When used with GJD’s lighting controllers, 24-hour indication and movement-activated lighting for a timed period is automatically provided.

The Mini Opal will also be demonstrated. This is an adjustable range PIR detector with front and rear tamper switches, as well as sliding curtains to aid installation and field of view alignment.

The advanced detector only activates security lights when an event has occurred. This ensures lighting is only on when needed, saving both energy and money for users on larger sites.

Ana Maria Sagra-Smith, GJD’s international sales and marketing director, enthused: “The Middle East is a key market for GJD, which is why we regularly exhibit at Intersec. We’re really looking forward to exhibiting again in 2016 and showcasing our cutting-edge security solutions to the Middle East market, as well as meeting with both existing and prospective customers.”

www.gjd.co.uk

Storm-AXS: Stand S1-H29 (UK Pavilion)

Storm will be revealing important new additions to its range of vandal-resistant, outdoor-rated access control keypads.

The increasing use of glass and hard decorative finishes in both corporate and retail buildings creates a unique challenge when installing access control systems. Keypads and contactless readers must be easily installed within the width of a door frame or mullion. They must also project and confirm an uncompromised commitment to quality and style.

To meet this emerging demand for innovative technology and contemporary design, Storm has created an integrated keypad and contactless reader, uniquely exploiting the use of light and form.

When installed, the new S60 keypad/reader projects an atmospheric halo of light onto surrounding surfaces, producing an exciting signature effect for landmark buildings. Intersec represents the first public showing of the new Storm-AXS S60 keypad.

Peter Jarvis, senior executive vice-president of the business, said: “Dubai is a location that features many of the world’s contemporary landmark buildings. Intersec 2016 provides a unique opportunity to establish and develop relationships with architects and building management companies. For a small British company promoting innovation in technology and quality by design, the UAE represents a market sector that values and demands premium quality solutions.”

www.storm-interface.com

Texecom Ltd: Stand S1-G34 (UK Pavilion)

Also exhibiting at Intersec is Texecom, one of Europe’s largest independent security alarm specialists.

Texecom will be showcasing its Premier Elite Series which provides a single, comprehensive system architecture and peripheral range that scales from the simplest and smallest of security applications through to the largest and most complex.

Featuring a common programming platform, interoperable wired and wireless peripheral devices, design flexibility and integration capabilities, the Premier Elite Series provides a high performance security solution for applications around the world.

Any Premier Elite control panel can connect wirelessly to a home network. The new Premier Elite Com WiFi module integrates with any Premier Elite control panel for simple, secure network connectivity.

WiFi connectivity provides a host of benefits to Premier Elite systems, including compatibility with Texecom’s suite of Premier Elite Mobile Apps, diagnostics and control with upload/download via Wintex software as well as alarm signalling to an Alarm Receiving Centre.

Premier Elite wireless systems also contain Ricochet mesh technology, a revolutionary wireless system that automatically adapts to any environment. Ricochet mesh technology brings commercial grade wireless security to residential applications and, when combined with Texecom’s latest offerings, delivers a comprehensive suite of security solutions for connected homes.

Clym Brown, marketing director at Texecom, outlined: “Texecom is obsessive about providing world-class protection for people and property everywhere. As an independent, UK-based designer and manufacturer of professional grade electronic security and emergency signalling systems, Texecom’s portfolio protects a wide range of applications. Exhibiting at Intersec showcases our solutions to the Middle East market and beyond.”

www.texe.com

As a UKTI Approved Trade Organisation (ATO), the BSIA is responsible for facilitating the UK Pavilion at Intersec 2016 which brings together a number of UK companies to promote the ‘Great Britain’ brand. The UK Pavilion will form a focal point for overseas buyers who want to buy the quality, innovative security products for which the UK is renowned.

The BSIA will be based on Stand S1-E46 throughout Intersec 2016

 

 

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BSIA members preview UK Pavilion at IFSEC Istanbul 2013

Members of the British Security Industry Association’s (BSIA) Export Council have offered an exclusive preview of the new security innovations that visitors can expect to see at IFSEC Istanbul 2013, which opens its doors for the first time next week (30 September-2 October).

Event organiser UBM Live states that the new event – while targeting the Southern European market – offers “an unrivalled route to the Middle East”. The exhibition’s unique location between East and West has succeeded in attracting many members of the BSIA’s Export Council, whose key target markets for 2013 include both Eastern and Western Europe as well as the Middle East.

Showcasing the latest technological innovations is top of the agenda for BSIA members attending IFSEC Istanbul 2013. Manufacturer GJD will celebrate its 30th Anniversary by showing off its latest products, including the ‘Pearl Window Detector’, the new GJD D-Tect LZR laser scanner and a range of digital communication devices. Visitors should head for Stand D51.

IFSEC Istanbul 2013 runs from 30 September- 2 October

IFSEC Istanbul 2013 runs from 30 September- 2 October

Ana Maria Sagra-Smith, GJD’s international sales and marketing consultant, commented: “GJD is exhibiting at the new IFSEC Istanbul exhibition with a view to meeting potential distribution partners for the Turkish and surrounding markets.”

Looking for new distribution partners

Meanwhile, Bold Communications will be exhibiting on Stand D55. The company is particularly keen to find new distribution partners in the Turkish security market for its monitoring software and project services.

Bold’s managing director Brian Kelly explained: “With a GDP growth rate of 8.5% second only to China, Turkey is an attractive market for any ambitious security solutions company. Bold provides innovative and high quality monitoring technology which is an excellent fit for a rapidly expanding security sector like Turkey. We hope to meet many new contacts and make many new friends at IFSEC Istanbul.”

One of the services currently offered by the BSIA is the organisation of UK Pavilions at a long list of overseas events, including IFSEC Istanbul. Here, UK security exporters promote their products and services alongside each other at a reduced cost, enabling them to share expertise while receiving support and guidance from the BSIA.

John Davies: managing director at TDSi

John Davies: managing director at TDSi

John Davies, whose company TDSi regularly attends overseas exhibitions, commented: “Overseas trade shows such as IFSEC International’s brands and counterparts like Security Essen, MIPS Russia and Intersec Dubai are essential in helping BSIA Export Council members forge links with overseas companies. BSIA members’ attendance at such events has shown no sign of slowing down during 2013.”

Tom Sharrard, whose company Integrated Design Limited has also successfully exhibited at many BSIA overseas UK Pavilions ACROSS the years, addED: “I would recommend the BSIA UK Pavilions to any security company that is entering a new overseas market or anyone new to exporting. The BSIA takes care of a lot of the organisational aspects, including the shipping, and makes the whole experience far less daunting. Also, there is the support and advice from other UK companies in the Pavilion. Another major advantage is that the BSIA can often secure a better location in the exhibition than individual companies would be able to.”

UKTI’s Tradeshow Access Programme

Facilitating the attendance of many UK companies at overseas trade shows is UKTI’s Tradeshow Access Programme (TAP) scheme, which now offers increased grants of £3,000 per company to support their attendance of overseas events.

This year, TAP funding has enabled ten BSIA member companies to attend IFSEC Istanbul and its recent counterpart, IFSEC South East Asia.

Mike Parry, internsational sales manager for security at Remsdaq (winner of the BSIA Chairman’s Award for Exporting in 2011), outlined: “Remsdaq has attended events in the USA, Europe, Asia, Africa and the Middle East under the UK banner. The main reason for us attending in this way is the partial funding that’s often available, which makes these events far more attractive in that we can at least do more of them.”

The overseas UK Pavilions organised by the BSIA are not solely open to BSIA members, but to all security companies keen on gaining a more secure foothold in export markets.

To find out more about UK Pavilions and the BSIA’s Export Council visit: http://www.bsia.co.uk/export-council

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