Showsec recently provided concert and site security to promoters Live Nation for Hard Rock Calling, Mumford and Sons, the Wireless Festival and the Electric Daisy Carnival.
These events ran on four consecutive weekends. They were the first to be hosted in the Olympic Park since London 2012, thus representing a significant landmark in the legacy of the area.
Having previously managed security and crowd management for Hard Rock Calling, the Wireless Festival and other concerts on behalf of Live Nation, Showsec director Steve Reynolds was appointed head of security for this latest series of events.
Now in its seventh year, up to 60,000 people attended Hard Rock Calling 2013, which saw performances from headliners Kasabian and Bruce Springsteen.
Mumford and Sons, followed by Wireless featuring Jay Z and Justin Timberlake sold a further 60,000 tickets per day, with the imported American electronic dance brand Electric Daisy Carnival attracting around 50,000 dance music fans to bring the series to a close.
Showsec’s Steve Reynolds at Hard Rock Calling 2013
Showsec secured the site throughout the tenure from the initial build to breakdown. Show day operations were tailored to suit the different multiple stage set-ups being offered around the site by each of the distinctly different events.
Specialist skills applied at Queen Elizabeth Olympic Park
Overseen by operations co-ordinator Michael Asimnye, an impressive array of specialist event security skills were applied by between 400 and 600 Showsec staff deployed throughout the Queen Elizabeth Olympic Park to ensure the safety and enjoyment of the varied audiences.
Showsec’s head of security Steve Reynolds said: “This year is very much a one-off year on this site, which will evolve into a new configuration for future use when the final phase of building development starts. On that basis there has been a disproportionate level of planning as opposed to an annual event.”
Reynolds stated: “We have engaged in extensive communications with the multiple stakeholders around this venue, including the London Legacy Development Corporation, Newham Borough Council and the Metropolitan Police Service. Our priority was planning the optimum layout and associated crowd management operations for audience safety and enjoyment with one eye on the diverse range of audience profiles across the different events.”
Sporting events at the Olympic Stadium
On the anniversary of the London 2012 Olympic Games, Showsec was selected as the stewarding company to be entrusted with the prestigious sporting events taking place there in July, including the National Lottery Anniversary Run and the Sainsbury’s Anniversary Games.
The Queen Elizabeth Olympic Park
Showsec was contracted by Live Nation on behalf of UK Athletics (organiser of the Sainsbury’s Anniversary Games) and Nova International Limited, the event delivery partner for the National Lottery Anniversary Run which took place a week earlier at the stadium.
Stepping into LOCOG’s former role, Live Nation and Showsec were under detailed scrutiny from several key stakeholders as to their capabilities. Showsec’s specialist knowledge and experience helped to deliver a magnificent experience in the stadium, as 180,000 fans attended what was the largest athletics meeting ever to be held in the UK outside of the Games.
Given the high interest in the event, chief steward Steve Reynolds headed an 80-strong management and supervisory team that oversaw the 600 Showsec staff brought in to assist capacity crowds.
John Probyn, CCO at Live Nation, commented: “I’m very proud of the Live Nation and Showsec teams for helping UK Athletics deliver this spectacular event in what is a great stadium.”
Having received excellent feedback on the levels of interaction between staff and customers, Showsec was praised for its levels of training and knowledge which meant the company entered the project fully prepared.
Crowds were successfully managed and security overseen with the utmost professionalism
e-learning education and training platform
An online familiarisation module was put out via Showsec’s e-learning education and training platform. Specific modules were tailored to meet the exact needs of Live Nation. All training had to be completed before the stewards went to work.
Showsec management and supervisors attended a dedicated training evening prior to the events in order to familiarise themselves with ingress and egress, circulation routes, contingency plan testing and communications structures, along with understanding the expected customer service levels.
Showsec stewards inside the Queen Elizabeth Olympic Park
Reynolds added: “There was a five-month planning process to ensure the appropriate levels of staff could operate successfully in the stadium. This included writing new operational policies as the LOCOG procedures implemented last year had changed significantly and were not practical for this event.”
He concluded: “I’m very pleased at how supervisors and staff took in the bespoke online training module specific to the event. This equipped them to be knowledgeable and confident.”