A move towards a simplified range of permanent perimeter protection and entrance control solutions will be the platform from which Heras can achieve strong growth in 2022.
The company – which was founded in 1952 and has grown to become one of Europe’s leading end-to-end suppliers of permanent and mobile perimeter protection solutions – has been undertaking a wide-ranging review of its product portfolios to identify its most popular and adaptable lines and meet the changing needs of its customer base.
Heras has always prided itself on having an extensive range of solutions for nearly every eventuality of a site’s requirements and recognises the benefits of having a smaller selection of solutions as part of a plan to further improve its speed and agility to fulfil orders, deliver projects and maintain the highest standards of customer service.
The Group Product Strategy Review was initiated by Heras Group in the Netherlands and included all 25 European territories where the brand operates.
The process has been a challenging one. In the UK alone, the company serves sectors including transport and logistics, critical infrastructure and the utilities, manufacturing and industry, the Government sector, public places and recreation and retail and trade. The review has covered both the demarcation (fencing/railing) and entrance control (gates/barriers/bollards/blockers) product portfolios.
Ian Crosby, chief marketing technology officer at Heras, has stated that, in days gone by, offering a comprehensive range of products sent out a very strong message to the market that Heras is a one-stop-shop provider of permanent perimeter protection and entrance control solutions, but the company recognises that too much choice could present its own challenges for customers.
“The Group Product Strategy Review has been a great opportunity for Heras to look at the changing needs of our customers and evaluate the process by which we present them with solutions,” explained Crosby. “Having a more targeted portfolio of products will be at the heart of a drive to improve the speed and efficiency of specifying the requirements of a site – and then the timescale for installation – as part of a fundamental requirement to improve the Heras experience.”
With its UK head office in Doncaster, Heras is also planning to use 2022 to embed two “ground-breaking” innovations that it launched last year.
In 2021, Heras introduced the next generation of perimeter intrusion detection systems (PIDSs) to provide even greater levels of perimeter protection. Solutions were developed for high-security sites (such as infrastructure of national or strategic importance), but are also used for sites such as transport and logistics hubs (and notably so where there’s high-value stockholding).
The two systems, GeoMic and GeoPoint – which both have Pro versions – are designed to complement and greatly increase the overall effectiveness of both existing and specified perimeter protection fencing and gate lines.
PIDS are usually perimeter fence mounted (but they can also be wall or ceiling mounted) and installed on the fence fabric to detect any potential intruders attempting to enter a given site by climbing over, cutting through or even going under the fence.
The other innovation that Heras launched last year, and which is currently rolling out, is Connect: a cloud-based portal that offers real-time insights into the status of an entrance control system, including swing, sliding and bi-fold gates, with remote monitoring of user access and automatic alerts and notifications via smart phone, tablet or PC.
The Connect solution enables end users to open access systems via mobile phone, as well as enabling Heras to provide remote and proactive monitoring of the systems.
Crosby concluded: “2022 is going to be a very important year for Heras, not least because it marks our 70th Anniversary. The Group Product Strategy Review has been central to driving greater clarity from which we can deliver more effective solutions that support our ability to speed up the whole process of giving customers an exceptional experience.”
*Further information is available online at www.heras.co.uk