Security industry specialists to demonstrate expertise at Axis Communications’ Partner Showcase event in London

Axis Communications’ upcoming Partner Showcase biennial will welcome delegates from across the security industry and highlight the very latest advances in physical security technology. The event is to be held on Wednesday 16 October at White Hart Lane, the home of Tottenham Hotspur FC.

Axis Communications will host 27 partners who’ll be providing product demonstrations, engage in seminars and offer Q&A sessions on key topics ranging from cyber security, Artificial Intelligence (AI)/machine learning, behavioural analytics and detection right through to cloud/hosted services such as Video Surveillance-as-a-Service (VSaaS) and Access Control-as-a-Service (ACaaS).

The much-anticipated Axis Communications Partner Showcase represents an informal opportunity for system integrators, security installers, distributors, security consultants and end users to learn more about the future trends that are shaping the industry. Joining the Axis Communications team of experts will be subject matter specialists from every field across many industries who will explain the technology and, as valued Axis partners, deliver integrated solutions that address the key security challenges of today.

Content highlights to be delivered on the day will include:

*Future technology trends and their impact on video surveillance and access control

*How Internet of Things technologies are integrating in the cloud and the benefits they offer

*How ‘as-a-Service’ solutions (eg VSaaS and ACaaS) are changing the way in which end users buy security

*The importance of leveraging partnerships to address industry-wide challenges

*How innovation in network video is helping to drive business performance

*Analytics: AI, machine learning, deep learning and their impact on today’s industry

Delegates will benefit from an invaluable experience to learn more about the physical security landscape, while also networking with security industry peers. The Axis Communications Partner Showcase event provides an opportunity to engage in discussions around the hot topics with learnings that can be taken away and implemented to improve efficiencies delivered through greater business intelligence.

Registered exhibitors include 2N, Briefcam, Camstreamer, Citilog, Dedrone GmbH, Facit Data Systems, Genetec,  Milestone Systems, Morphean, Observit, Quanika, Secure Logiq, Siemon, Siklu Communication, SimonsVoss, Sound Intelligence, Synectics, Total Security Stockholm AB, Vaxtor Recognition Technologies and Veracity UK.

*To register for the event visit the website

Axis to host Partner Showcase event demonstrating “cutting edge surveillance technology for a connected world”

Axis Communications has announced the return of its flagship initiative designed to drive innovation through partnership – the Axis Partner Showcase event. The open day, to be held on 11 October in Knutsford, Cheshire will showcase industry-leading security systems from 35 vendors that complement Axis’ intelligent security solutions for enabling a smarter and safer world.

The innovative solutions to be showcased at the event promise to be diverse and go beyond security, ranging from the latest updates in retail analytics, behavioural analysis and sustainability through to hosted services and cyber security.

The Axis Partner Showcase event will be attended by organisations with expertise in areas such as access control and video management systems, among them Morphean, Milestone Systems, Genetec and ASSA Abloy. It provides the ideal forum for security integrators, installers and end users to experience these innovations in person.

The drive for efficiency, security and staff safety is an essential focus for the security industry. Ensuring technology is not only fit for its intended purpose, but also fit for use in the future, are key drivers of this commitment. With innovation now a daily feature from a variety of market influencers, knowledge of how to best assess the potential of cutting-edge security technology is often ‘lost in the noise’.

Daren Lang, regional manager of business development in Northern Europe at Axis Communications, stated: “As connectivity and the integration of products continues, the security needs of businesses change. This opens up new possibilities. Our strategies and solutions must change to meet the new opportunities created. We’are thrilled to announce the return of the Axis Partner Showcase. This event is designed to demonstrate how our partners, in conjunction with ourselves, can deliver solutions that stand the test of time, whether looking at the shift from forensic to real time analysis, how to deal with issues around cyber security or keeping pace with new regulations such as the EU’s General Data Protection Regulation.”

Lang added: “As security requirements shift, we see an increasing demand for alternative solutions. Instead of focusing on surveillance alone, businesses are increasingly seeking ways in which smart systems can be integrated, ensuring that technology is flexible and future facing. This is how we help to ensure that technology is not only fit for purpose, but also fit for the future.”

Atul Rajput, regional director for Northern Europe at Axis Communications, stated: “The pace of innovation is core to Axis’ philosophy. It’s of critical importance to keep each of our customers and partners up-to-date with the technology available today as well as its potential for tomorrow. The Axis Partner Showcase event brings this under one roof, providing the best forum available to experience these innovations in person.”