According to the latest KPMG survey, UK consumers fear that technology is overtaking their lives, with many increasingly concerned about the pace of change they face. The study results also highlight apparent discomfort with the greater surveillance of everyday life and a cynicism about the need for connected devices.
KPMG surveyed over 1,600 consumers across the UK to identify attitudes towards the ‘Internet of Things’/’Internet of Everything’ – the term used to describe devices which ‘speak’ to each other over the Internet. The company aimed to gauge consumers’ views around intrusiveness, security and the value of connected devices.
More than half (58%) of the respondents resent the idea that computers seem to run their lives “wherever they go” while 70% suggest that, with the marketplace flooded by inter-connected devices, it’s too easy for things to go wrong.
The survey goes on to reveal that UK consumers are hankering after a return to ‘simple’ technology. For example, many of those who took part in the study (54% of respondents, in fact) mainly want their phone only to make calls. The majority believe that more advanced Internet-based products such as smart fridges are not as necessary.
However, respondents were quick to recognise that inter-connected devices can bring benefits, with 48% of interviewees welcoming the idea that smart meters can save energy and money. Four-in-ten also suggest that health monitors which issue warnings about impending illness are a good idea, and 46% want to use security systems to remotely monitor their property while they’re away from home.
Rise of the machine
Wil Rockall, director in KPMG’s cyber security practice, commented: “It’s clear that consumers are struggling with a desire to use connected devices as a route towards an easier life and remain wary of the rise of the machine. They still support innovation, recognising that in the right environment having the latest technology is key. Nearly 60% acknowledge that technology makes us more effective at our job.”
Asked why they are cynical about the advance of the Internet of Things, respondents questioned how it’s possible to keep personal information private, with 56% of those polled concerned about a ‘Big Brother’ effect occurring as a result of these products and the pace at which they are being produced and implemented.
In a work environment, more than one-third (36%) of respondents suggested employers are monitoring their every action.
Mark Thompson, a senior manager in KPMG’s cyber security practice, added: “Security and privacy are high on the list of worries for the consumer, with 62% of respondents to our survey believing that there’s insufficient concern about it. The fact remains that, where once an Englishman’s home was considered to be his castle, the advent of the Internet of Things means that fortress walls can be breached more easily. There are also so many opportunities for the latest technologies to provide value and enhance our lives, but we’re failing to take advantage of them. We will continue in that vein until such time consumers can be convinced that always-connected devices are both safe and worthwhile.”