Reporting a 25% increase in export market visitors to its stand at IFSEC International 2015, integrated security solutions developer TDSi believes this reflects the continued and rapid expansion of the global security market. Interest at the show also indicated a continued customer demand for fully-integrated solutions rather than just security components.
Post-event, TDSi’s managing director John Davies told Risk: “IFSEC International is a great barometer of the state of the security sector. It was obvious from this year’s event that the market has become truly globalised, with a sizeable increase in visitors travelling from other regions to see the latest and best solutions that the security sector has to offer.”
Davies continued: “I’m also pleased to say that the feedback we had from visitors is that our own approach to fully-integrated security systems is essential in the post-recession market. Rather than just purchasing security products, the evolving security consumer wants intelligent, flexible and comprehensively integrated systems. These are exactly what TDSi offers and continues to research and develop.”
The international nature of the event also confirmed assumptions on the geographical markets’ strengths and weaknesses. “In comparison to China, South East Asia and the Middle East,” urged Davies, “the European market has somewhat plateaued, partially due to a degree of uncertainty still looming over the Euro Zone. In the UK, TDSi is benefiting from a healthy upturn in the market and we anticipate a very healthy growth figure of 10+% this year. This may be partially due to having a new majority UK Government and thus a stable business environment for the next five years, in contrast to the situation that’s pertaining in Europe.”
TDSi’s stand at IFSEC International 2015
Security, IT and building control systems
Davies also explained to Risk UK that the demand for security systems designed to work with IT and buildings control systems is rapidly becoming truly global in nature.
“Security operators and consumers have become very well versed in what’s possible,” he said, “largely because of the rise in trends such as the Internet of Things. They now demand this flexibility from all of their technology purchases. These are exciting times with real optimism and increased funding. For their part, providers need to stay on top of demand and offer the very best solutions in what continues to be a highly competitive and ‘savvy’ buyers market.”
There was also a noticeable increase in the volume of new visitors at IFSEC International, as TDSi’s product and marketing manager Sarah Phillips observed during the show (which ran from 16-18 June at London’s ExCeL).
“IFSEC International has always been an excellent opportunity for security solutions providers, installers, integrators, consultants and end users to make contact,” stated Phillips. “That was very apparent this year. IFSEC remains an ideal platform to reacquaint with both existing partners and customers.”
Phillips added: “Many end users approached our team for advice. Naturally, we’re very keen to preserve the channel structure of our business so we do actively refer customers to our partners, but equally this gives us a greater insight into the needs of security operators. This kind of detail is invaluable for our business and product development streams.”
One of the main themes on TDSi’s stand at IFSEC International 2015 was a demonstration of the considerable benefits of using the company’s solutions in conjunction with those produced by other specialist manufacturers, among them Texecom, Milestone Systems, ASSA Abloy and SimonsVoss.
Sarah Phillips (centre) with Team TDSi at London’s ExCeL
This year, visitors took particular interest in TDSi’s new range of readers (including MIFARE Plus, DESFire and NFC technologies for added security and flexibility) as well as the enhanced web access portal for EXgarde.
In conclusion, Phillips explained: “Visitors are always excited to see brand new products and the readers are one of the staple lines in our product portfolio. IFSEC International is one of the highlights of our year and, with our continued success at the show, that situation will remain so for many years to come.”