Tag Archives: Home Security

IHS Research Note: ‘Residential Security – Something for everyone’

In the company’s latest Research Note, Blake Kozak (senior analyst for security and building technologies at IHS) discusses the impact of the ‘smart home’ on residential security.

The residential security market will never be the same. In 2012, several MSOs (multiple-system operators) in the USA began offering home automation in conjunction with security which has altered the perception and demand from end users. Prior to this paradigm shift, the use of a residential burglar alarm system was often a purchase to protect a property and, in many cases, an ‘after the fact’ purchase as a result of a break in.

While many reasons exist as to why a homeowner may purchase security equipment, the reason is no longer solely security, with many end users looking to add additional features which are both life safety and convenience-driven.

IHS estimates the world market for security devices in traditionally monitored homes [for example – ADT] to be worth about $2.9 billion in 2014 compared with $670 million for smart homes [for example – ADT Pulse].

By 2018, the revenue of smart homes is forecast to top $2.4 billion. That’s according to a recent report from IHS.

Smart Home Security: market size and rate of growth

Smart Home Security: market size and rate of growth

These rapid changes to the residential security market have been mostly positive. However, the influx of competitors has dramatically changed the make-up of this industry.

Ten years ago, professionally installed, centrally monitored systems were the main offer available to end users. However, this situation has changed. Today, products are offered by monitoring companies, MSOs, electric companies, retailers and DIY equipment manufacturers.

End users can find innovative products from new market entrants such as Google and Apple which, until recently, did not have an offering for the residential security or home automation space.

So what does this mean for the ‘smart’ residential security market moving forward? For manufacturers, it means that despite the increase in competition, the market offers ample opportunity for all due to the current low penetration rate of smart products.

For end users, it means more product/solution and pricing options are available than ever before.

Finally, as far as the dealers, installers and monitoring companies are concerned, the release of new and innovative products/solutions creates better sales opportunities by dint of being able to better meet customers’ needs and budgets.

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Home security awareness campaign proves positive for MLA and NHWN

The Master Locksmiths Association (MLA) and the Neighbourhood and Home Watch Network (NHWN) have forged a positive home security awareness partnership after a recent window sticker campaign reached over 500,000 homes in the UK.

Sponsored by the MLA, the co-branded sticker campaign was put into action to support the membership of the Neighbourhood and Home Watch movement and to drive consumers towards highly skilled, vetted and inspected MLA locksmiths.

The co-branded stickers were successful in raising the profile of the MLA and the services which its members provide. The reverse of the stickers featured MLA branding and information on how to find your local MLA approved locksmith.

The MLA-NHWN Partnership has proven to be a great success

The MLA-NHWN Partnership has proven to be a great success

In addition to this NHWN groups have been encouraged to get boxes of the MLA’s Handbook, published together with the Sold Secure Approved Products Catalogue and containing lots of useful security information as well as lists of MLA Approved Locksmiths, which they can distribute to their members.

The latest edition is now available and NHWN groups are encouraged to contact the MLA’s head office to submit their order.

Benefits of the partnership approach

Kate Daisley, operations director at NHWN, said: “The MLA’s standing as a leading trade body for the locksmithing industry ties in perfectly with what the NHWN represents. A survey following this campaign has also revealed that 89% of people said they would be more inclined to use the MLA’s service knowing that they were working in partnership with the NHWN.”

The stickers used in the campaign

The stickers used in the campaign

Dr Steffan George, development director at the MLA, added: “As the leading approval body for the UK locksmithing industry, the MLA is proud to feature alongside such a historic and prestigious organisation as the NHWN. This campaign has been a great opportunity for MLA members, as it has reached communities and members of the public who may not have previously known about the MLA or if there was an MLA approved locksmith in their area.”

He went on to state: “However, most importantly this partnership has been of great benefit to the British public as it has helped not only provide essential security information to NHWN members, but also drive business towards good, honest trades people who are dedicated towards providing the best possible service.”

For further information on home security or to find an approved MLA company in your area visit: http://www.locksmiths.co.uk

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