Tag Archives: Digital Footprint

Centrify survey pinpoints ID theft as key concern for digital consumers

Identity theft has ranked as the top concern among 2,000 consumers questioned about their digital lifestyles in new research commissioned by Centrify Corporation. The survey reveals that 81% of respondents stated they are concerned – or very concerned – about the prospect of having their identity stolen online.

Having credit card information stolen on the Internet is also extremely worrying for consumers, with 79% ranking it the second biggest concern above being a victim of cyber crime (73%).

Surprisingly, cyber bullying is the least concerning prospect for respondents with just 40% of consumers showing any real concern, while privacy of social networks (59%) and e-mail spam (68%) both ranked much higher.

The comprehensive survey also reveals the numbers of respondents that have a high, medium or low ‘digital footprint’ based on the amount of time they spend online in a typical week e-mailing, texting and sharing or watching digital images, songs, games, videos and apps.

62% of those very concerned about identity theft have a medium digital footprint, 46% low and 26% have a high digital footprint. Equally, only 26% of those with a high digital footprint are concerned about having credit card information stolen on an online shopping website and their e-mail accounts being spammed, showing that those who spend more time online are less concerned about their identity being stolen.

One-in-four respondents to the survey have definitely (or probably) been a victim of identity theft, 43% of victims suggesting the problem took more than one month to fix with one-in-five saying it took more than ten hours. 47% of interviewees admitted to having to spend their own money to resolve the issue, with 28% noting they’ve spent at least £60 (in turn highlighting the need for increased password security).

Identity theft remains a key concern for online shoppers in both America and the UK

Identity theft remains a key concern for online shoppers in both America and the UK

Security of personal information at risk

“With so much of our time now spent online, be it in relation to social networking, banking or shopping, the security of our personal information and, more importantly, our identities is being put at risk on a daily basis,” explained Tom Kemp (CEO at Centrify).

“According to our survey, online purchases are the top reason why users feel they became victims of identity theft, underscoring the importance of confidence in one’s own online security. Consumers have very little faith in the absolute security of their passwords. Just 15% believe those passwords are very secure, regardless of the amount and type of characters used. Being able to manage our password security is crucial.”

Other research highlights:

• The groups that are most likely to say they’ve been victims of identity theft are those that probably best understand and notice the signs of identity theft: IT workers, online shoppers, higher salary workers, the ‘tech-savvy’ and those with a high digital footprint

• Those with the least confidence that their passwords are absolutely secure include individuals that do less online shopping (12%), those aged 50-64 (11%) and those with a medium digital footprint (11%)

• A plurality of consumers are only somewhat confident that their passwords for personal accounts could not be cracked by a computer program, but few are very confident

*The Widmeyer Survey was developed to assess people’s engagement with (and perception of) passwords in order to determine their efficacy in the workplace. The survey was completed in September 2014 with more than 1,000 participants in the UK and 1,000 in North America. Results were similar across both regions

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