Tag Archives: Brand

IHMA report reveals “strong demand” for packaging authentication technology

According to the International Hologram Manufacturers Association (IHMA), the Global Anti-Counterfeit Packaging Market Professional Survey Report 2018 signals the ‘added expertise… holograms provide in the authentication of packaging products’. This reaffirms the ‘strong and robust’ market for holograms among authentication devices in the coming years.

The report examines the anti-counterfeit packaging market in North America, China, Europe, Asia, Japan and India and forecasts production, revenue, consumption and import and export in these regions up to 2025. 

The market for global anti-counterfeit packaging technologies is set to continue to grow in the next few years, reaching more than US$357 billion by 2026Growth in packaging anti-counterfeiting devices appears ‘strong and lucrative’, states the IHMA, in the face of continued incidences of global counterfeiting and sector awareness of advanced track and trace hologram technologies.

Those involved in the packaging sector, including brand owners and converters, will benefit from the commercial opportunities built around anti-counterfeit packaging technologies identified in the report.

Counterfeiting: a lucrative business

Counterfeiting is very lucrative and the IHMA is calling for all in the packaging supply chain to apply pressure to tackle the billions of fake products inundating global markets. Security devices on packaged goods can ensure quality and check the distribution and smuggling of illicit products, while items not displaying security holograms can be seized and destroyed.

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Manoj Kochar: chair of the IHMA

Reviewing the report, IHMA chair Manoj Kochar said people cannot afford to rest on their laurels when it comes to the war on counterfeiting. “Holography has a key role to play as an effective and highly flexible weapon in the ongoing battle to thwart the counterfeiters and fraudsters. All involved in the supply chain will be reassured by the presence of holograms on products and recognise the benefits they provide.”

The use of well-designed and properly deployed authentication solutions, as advocated by ISO 12931, enables examiners to verify the authenticity of a legitimate product, differentiating it from fake products emanating from counterfeiting ‘hot spots’ in Asia and eastern Europe.

Even those that carry a ‘fake’ authentication feature can be distinguished from the genuine item if that item carries a carefully thought-out authentication solution.

Detail on the IHMA

The IHMA is made up of 100 of the world’s leading hologram companies. Members include the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. Those members actively co-operate to maintain the highest professional, security and quality standards.

 

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Graeme Powell Marketing wins Finest Security/Technical PR Consultancy Award 2016

Graeme Powell Marketing (GPM), the security industry-focused PR and marketing specialist, has been awarded Finest Security/Technical PR Consultancy Award 2016 at the prestigious Corporate Vision European Business Awards. 

Launched to shine a spotlight on the ongoing work of companies of all sizes and within all sectors across the continent, the Corporate Vision European Business Awards identify the most respected companies and rewards their outstanding success.

Based 100% on merit and a reflection of those businesses and people currently making an impact in their industry, after much deliberation and a process involving industry research, analysis and vote counting, GPM won the Finest Security/Technical PR Consultancy Award 2016 in the marketing sector.

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“Successful businesses need to build strong brands and effective customer relationships, which is why timely and relevant communication across a whole range of hard copy and digital media is such a vital cog in any ambitious company’s machinery,” expplained Graeme Powell, director of PR and marketing services at GPM.

“GPM’s fully-integrated PR and marketing support is fulfilled by a team of highly dedicated and knowledgeable individuals who are committed to communicating our customers’ offer in the most imaginative and effective ways possible. I’m very proud of the achievement and the recognition that this European Business Award brings to the hard working team at GPM.”

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