Tag Archives: ADI Global Distribution

TDSi awards ADI Global UK Distributor of the Year for “exceptional” year-on-year sales growth

Integrated security manufacturer TDSi has awarded ADI Global Distribution its UK Distributor of the Year Award 2017-2018. The award was presented to ADI Global’s product manager for access control, Joe Davies, and EMEA product manager for access control Glenn Davies at IFSEC International.

While presenting the award, Andy Cross (distribution channel manager at TDSi) commented: “ADI Global has proven time and again that it’s an excellent security distributor, with the highly impressive 30% growth speaking for itself. TDSi only sells its products via our channel partners and therefore this commitment is of paramount importance to our business. I’m delighted to present this richly deserved award to our friends at ADI Global.”

TDSi - ADI award photo

ADI Global’s Joe Davies responded: “We’re honoured to have been recognised by TDSI in this year’s Partner Awards. It’s important that we sell and supply the best systems to our customers and their end users. TDSi’s solutions provide not only market-leading systems, but also highly impressive Return on Investment. The company has a well-deserved reputation for innovation and quality, along with keen pricing, which are three key attractions for any security buyer.”

Having the largest distribution branch network in the UK security industry, ADI Global Distribution delivers unsurpassed service and 24-hour online access. The company prides itself on building trusted and personal business partnerships with its installation customers, providing the necessary tools and security systems to enhance their capabilities and expand their business.

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Hanwha Techwin Europe unveils pan-European marketing and training alliance with ADI Global Distribution

Hanwha Techwin Europe has teamed up with ADI Global Distribution to create a pan-European marketing campaign designed to raise awareness of – and highlight the advantages that – Wisenet cameras, recording devices and video management software offer to installers and system integrators alike.

The two companies will conduct a wide range of marketing activities including live demonstrations of the comprehensive range of Wisenet video surveillance solutions at roadshows and seminars, while also placing advertisements in leading European electronic security publications and producing bespoke direct mail communications and eNewsletters.

“This is our first pan-European marketing initiative with Hanwha Techwin,” said Simon Middleton, marketing director of ADI’s EMEA businesses. “Our decision to do so reflects the value we place on the relationship formed between our two companies. It also demonstrates the confidence and trust we have in the ability of Wisenet products to provide installers and system integrators who source video surveillance solutions from ADI Global Distribution with a competitive edge.”

SimonMiddletonADI

Simon Middleton

Scope of the project

The campaign, which is to be implemented across all countries in Europe where ADI Global Distribution is working in partnership with Hanwha Techwin, will primarily be focused on educating the market on the benefits of Wisenet X cameras.

These 2 MP and 5 MP models are ‘supercharged’ by “the most powerful chipset ever incorporated into a full camera range” and equipped with “the world’s best motorised F0.94 varifocal low light lens” and “the world’s best 150 dB Wide Dynamic Range”.

In addition, the marketing campaign is designed to raise awareness of other Wisenet solutions including Wisenet HD+ analogue cameras which capture Full-HD images in 1080p without the need to upgrade cabling infrastructure, Wisenet Q entry level network cameras delivering feature-rich 2 MP or 4 MP images and premium, top of the range Wisenet P cameras delivering “superb quality” 4K (12 MP) images.

Wisenet solutions certificated training for ADI Global Distribution 

In support of the pan-European marketing alliance, Hanwha Techwin Europe has successfully completed the first phase of its certificated Wisenet product and solutions training programme for sales and technical staff across ADI Global Distribution in Northern Europe.

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Hemant Trivedi

“This represents a major investment in time for both UK-based ADI Global Distribution and Hanwha Techwin personnel,” said Hemant Trivedi, regional director for ADI. “It has proven to be time well spent as many of our sales and technical staff are now Hanwha Techwin accredited trainers and able to provide expert advice on the best combination of Wisenet cameras and recording devices for specific projects.”

*For more information on ADI Global Distribution visit www.adiglobal.com

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Hanwha Techwin announces 2018 business plan featuring five core values

Hanwha Techwin has welcomed the New Year with a ceremony which took place at the company’s Pangyo R&D Centre. The ceremony offered an opportunity for the surveillance specialist to announce its business plan for 2018. 

At the first New Year meeting since his inauguration last August, Youn Chul Kim (president of Hanwha Techwin’s security business) explained that the company’s five core values (ie business ethics, a good product range, best quality, affordable price and cyber security) must form the basis of its business and operations going forward.

The 2018 business plan entails a greater focus on vertical-specific solutions. Building on the momentum created last year, the company will continue to plan and launch solution-specific products, while also pursuing a deeper understanding of the needs of each vertical sector in order to provide sustainable value for end users.

PresidentYounChulKimSamsungTechwin1

Storage devices

The second key task for this year involves enhancing the technological competitiveness of the business’ storage solutions. Along with its world class security cameras, Hanwha Techwin plans to boost the competitiveness of its increasingly important back-end products, including storage devices and Video Management Software (VMS).

While emphasising the importance of customer value in the security business, Kim also underlined that the company will continue to fortify its efforts to build greater trust with its valued customers. The video surveillance business is directly relevant to public safety and the security of the individual. Securing customer confidence and trust will therefore fulfil the company’s responsibility as a leading global security company.

Fuel business growth

President Kim also announced the company’s global market strategy to fuel business growth. Noting the great potential of the video surveillance business in the Asian market, Hanwha Techwin opened a new subsidiary office in Dubai last year and plans to start a manufacturing plant in Vietnam during the first quarter of this year.

The company is also planning to strengthen its sales infrastructure through aggressive investment in the Asian and Middle Eastern markets to expand pre-sales and further broaden its market reach through building better relations with partners and clients.

The North American and European markets are expected to see accelerated sales growth through multiple projects involving Hanwha Techwin’s Wisenet X Series of cameras which was launched last year.

Responding to change 

“The global market changes so rapidly that it’s difficult to predict the management situation,” stated Kim. “We plan to lead the sector by smartly responding to changes in the environment through strategic scenario management. To secure key competitive advantages, we will make bold investments while strengthening performance management in each phase. We also plan to contribute to the growth of the security industry by collaborating with other companies in the sector.”

Hanwha Techwin earned praise last year for the global launch of its comprehensive Wisenet X Series cameras which feature the Wisenet 5 System on Chip which incorporates the company’s core technologies.

Indeed, Wisenet X was named ‘Best New Product of the Year’ by ADI Global Distribution, Europe’s largest provider of video surveillance solutions. It was also the winner of the video hardware category in the 2017 Benchmark Magazine Innovation Awards.

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Axis Communications bolsters UK team thanks to multiple appointments

Network video specialist Axis Communications has made three new appointments to its UK sales and distribution teams.

Peter Dempsey joins the business as a key account manager for the Irish market. Dempsey has over 23 years’ experience of the Irish security industry and a vast knowledge of network video.

Prior to joining Axis, Dempsey was a key account manager for Panasonic for ten years, managing the distribution and system integrator channels as well as key product launches.

Peter Dempsey

Peter Dempsey

Katherine Bramwell joins Axis Communications as a distribution account manager based in Watford. Bramwell boasts over 20 years’ experience in the security and IT sectors and was previously the northern region area sales manager for ADI Global Distribution.

At Axis, Bramwell will be responsible for managing key Axis distributors and establishing long-term partnerships, helping them with the growth of their businesses.

Katherine Bramwell

Katherine Bramwell

Mark Egget is a new sales engineer for the South East of England region. At Axis, he will be working closely with the sales team and helping the channel and partners realise the benefits of Axis Communications products.

As a former solutions engineer for Axis partner company Milestone Systems, Egget is highly experienced at helping customers specify the right product for the right solution.

Mark Egget

Mark Egget

Atul Rajput, regional director for northern Europe at Axis Communications, stated: “We’re delighted to welcome these new members to our UK team. All of our new recruits have the necessary specialist experience to support our partner network. These are key strategic appointments for us and demonstrate our continued commitment to offering ‘Best in Class’ support for our partner network.”

Rajput concluded: “Following on from many years of successful growth in the UK and Irish markets, these new appointments will further strengthen our team and ensure we have the resources in place to support our partner network as we continue to see our business grow and develop.”

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