Integrated security manufacturer TDSi has announced the appointment of Zara Taylor as its new marketing manager. Taylor is now overseeing the company’s ongoing and rapidly expanding digital and marketing strategies.
TDSi’s managing director John Davies commented: “We’re excited at the prospect of seeing Zara’s skills being put to work as we take our marketing activity to the next level with a good dose of Millennial thinking and know-how. Zara’s knowledge of the digital and social landscape will add fresh impetus to our marketing drive as we bring new products out of our development pipeline and augment our sales channel strategies, both here at home and abroad. I know that Zara will have a positive impact on our activities and I’m delighted she’s now a part of the team.”
Having graduated from the University of Northampton in 2017 with a First Class BA Honours degree in Fashion Marketing, Taylor has worked in marketing roles for three years covering a variety of different industries including hospitality, automotive, fashion and now security.
Commenting on her appointment, Taylor stated: “I am very excited to be leading TDSi’s push into the digital world, which is a vital part of the security industry’s continued growth and evolution. Security needs are universal across all industries and our customers and potential customers operate across all vertical sectors. On that basis, it is vital that we continue to deliver relevant and exciting messaging to all these audiences through all digital channels.”
Taylor continued: “We have many exciting developments taking place at TDSi which we will be unveiling over the coming months and into 2021, and I very much look forward to being a key part of this. TDSi will be further embracing digital channels, as well as meeting our customers and partners at UK and international events in a determined bid to showcase our solutions for an evolving security world.”