HID Global, a worldwide leader in trusted identity solutions, has announced that Björn Lidefelt is the company’s new president and CEO.
Lidefelt joins the company after serving as chief commercial officer at HID parent company ASSA ABLOY, where he oversaw branding, communications, commercial development and strategy.
Lidefelt also has extensive experience in international sales and marketing, having spent more than nine years in Asia Pacific markets including China and Malaysia.
“Björn has had a very successful journey with our organisation and will bring a wealth of experience and perspective to HID from various roles and markets,” said Nico Delvaux, president and CEO of ASSA ABLOY.
Lidefelt holds an MSc degree in Industrial Engineering and Management from the University of Linköping in Sweden, wherein he majored in computer science and marketing. He succeeds Stefan Widing, who led HID Global for over four years.
On his new appointment, Lidefelt stated: “I look forward to leading a dedicated and talented global workforce focused on delivering industry-leading solutions for Governments, universities, hospitals and financial institutions and creating trusted physical and digital environments.”