Integrated security solutions manufacturer TDSi is supporting the UK Department for International Trade’s ‘Great’ initiative as an Export Champion, encouraging British businesses to think globally when it comes to tapping into potentially lucrative markets.
TDSi’s managing director, John Davies, who has personally been appointed as a South West Export Champion, commented: “TDSi has been actively exporting its products since 1984. Currently, exports comprise 40% of our sales. Whatever the outcome of the Brexit negotiations with the EU, there are huge opportunities in selling revered UK products and services around the globe. We’re keen to encourage and inspire other British businesses to embrace all available markets.”
The ‘Great’ scheme strives to encourage customers from around the world to engage with and buy from UK producers and expert service providers, while the latter offer advice and support (including legal, financial and networking assistance) for UK businesses looking to embrace these potential markets.

John Davies
As an Export Champion, TDSi is offering advice and experience to support other businesses looking to expand their export reach.
South East Asia and the Middle East
In conversation with Risk Xtra, Davies continued: “In the past, France and the EU have been our biggest export market, but South East Asia and the Middle East are due to eclipse their position this year. China is also a very important market for TDSi because, despite being one of the great ‘workshops of the world’, savvy security buyers there know British manufacturers like ourselves have a well-deserved reputation for offering innovation, quality and excellent value for money.”
Exporting shapes TDSi as a business. “It keeps us on our toes to deal with the competition and ensures we listen effectively to new customers and markets, adapting our products and services to maintain and establish relevance in each territory,” stated Davies.
Exporting also offers fresh opportunities aside from those in the domestic market. Davies said: “Despite being an SME manufacturer/exporter, we can take on the big boys, in other words competitors considerably larger than we are, and beat them. We offer specialised, top-quality security solutions and are highly responsive with great service delivery. This is why we’re winning in these overseas markets.”
Project involvement
TDSi has capitalised on these advantages by working on many impressive projects, including China Petroleum’s headquarters in Beijing (where it beat a $20 billion competitor), the Shanghai Metro and other Metro systems in China along with telecom and electricity companies in Thailand, Brunei and Malaysia.
In conclusion, Davies observed: “We’re keen to share this experience and knowledge through schemes such as ‘Great’, helping other UK companies to embrace a diverse selection of potential markets and help ensure the nation remains a powerful force in the sphere of international trade and exports.”