Chubb Fire & Security has been recognised as “the UK’s leading fire and security protection brand” in the 2018 Business Superbrands Survey, which coincides with Chubb’s 200th Anniversary.
A long-standing Superbrand, Chubb was first listed in 2007. The UK’s Business Superbrands listing was launched in 1995 with the stories of thousands of brands, including their history, development and achievements. Since 2001, it has been tracking and celebrating the UK’s business-to-business brands.
The Centre for Brand Analysis (TCBA), the organisation behind the annual Superbrands study, goes through a rigorous and intense selection process that includes soliciting the opinion of more than 2,500 business professionals with purchasing or managerial responsibility, along with the input of an independent expert Superbrands Council.
Over 1,500 brands from across 62 categories are judged based on three core factors: quality, reliability and distinction.
Stephen Cheliotis, chairman of the Superbrands Council and CEO of TCBA, said: “Chubb continues to be a leading brand in the fire and security industry for its exemplary work in the sector by making its technology and service solutions essential for its customers.”
Mark Pettit, UK strategy director for Chubb Fire & Security, responded: “Chubb’s ongoing recognition as a Business Superbrand reaffirms the impact we’ve made in the sector for over 200 years. We’re proud to once again receive this award.”
*To view the full 2018 Business Superbrands listing visit http://www.superbrands.uk.com/results