A 1,000-strong manufacturers’ organisation that actively promotes the value of British manufacturing as a genuine differentiator visited Wolverhampton last week for its first Sales and Marketing Workshop of the new Autumn season.
Pioneering steel fencing systems manufacturer Zaun hosted and presented at the ‘Made in Britain’ Workshop on Wednesday 19 September with a keen focus on marketing, sales, exports and PR. Delegates heard about digital marketing for manufacturers and received a marketing ‘Masterclass’ from Young’s Seafood’s marketing team. They also learned from Zaun about the company’s sales, marketing and export journey and enjoyed a tour around Zaun’s factory.
The ‘Made in Britain’ initiative highlights the community spirit of the British manufacturing industry. Four events in the Spring brought together members to share stories, ideas and advice. Previous events have been hosted by pioneering recycler Axion in Manchester, iconic British car maker Vauxhall, Knowsley cable manufacturer Tratos and global coffee machine manufacturer Fracino in Birmingham.
‘Made in Britain’ CEO John Pearce observed: “All the greatest British manufacturers have a story to tell, and the Workshops offer them a chance to sell those stories to each other. British SME manufacturers need each other more than ever to increase the strength of the British-made supply chain. Typically, at each Workshop two or three new trading relationships are born. We’re all united in the use of the official collective mark to point to the quality, innovation and excellence of British manufacturing.”
Zaun’s marketing manager Steve Roberts responded: “As a company, we’re very proactive at trading on our ‘Britishness’ throughout our business. We’ve seen major success through this route, especially so in the Middle East and following on from our bespoke project work for the London 2012 Olympic Games.”
After the Zaun event, the final two ‘Made in Britain’ Workshops of the year will be at ethical luxury brand The Soap Co in London on 10 October followed by the ESSE foundry in Barnoldswick, Lancashire on 14 November.
‘Made in Britain’ events are for members across all of its 50 product sectors.