Spiceworks has published the results of a new survey examining the adoption and perceptions of cloud storage and file sharing services in businesses across Europe and North America. The results show that Microsoft OneDrive is the most commonly used service, followed by Google Drive and Dropbox (among others). The findings indicate that, although the adoption of cloud storage services has grown rapidly, a quarter of business technology buyers are still concerned about hosting company data in the cloud and are therefore prioritising security when evaluating solution providers.
According to a similar Spiceworks report issued back in March 2016, 53% of organisations were using cloud storage and file sharing services. Among those organisations, 33% were using Dropbox, 31% were using Microsoft OneDrive and 27% were using Google Drive. However, the 2016 report revealed that OneDrive had the highest planned adoption rates.
Today, 80% of organisations are using cloud storage services, while an additional 16% plan to deploy a solution within the next two years. Currently, 51% of organisations are using Microsoft OneDrive, 34% are using Google Drive and 34% are using Dropbox. Additionally, 13% of businesses are currently using Apple iCloud, 6% are using Box, 6% are using Citrix ShareFile and 3% are using Amazon Drive.
When examining adoption rates by company size, the results show that OneDrive has the highest usage in enterprises – defined as businesses with more than 1,000 employees – with an adoption rate of 59%, compared to Google Drive at 29% and Dropbox at 25%.
Although OneDrive also claims the top spot in SMEs, the gap in adoption rates among the top players is much smaller. For example, among mid-size businesses with 100 to 999 employees, 54% are using OneDrive, 35% are using Dropbox and 33% are using Google Drive. In small businesses with one to 99 employees, 47% are using OneDrive compared to 39% using Google Drive and 34% using Dropbox.
Security: the most important factor for service selection
Among business technology buyers involved in the purchase decisions for cloud storage services at their organisation, security was considered the most important factor when evaluating providers. In fact, 97% said that security is an important to extremely important factor followed by reliability (96%), cost (93%), ease of use (93%) and vendor reputation (89%). Conversely, technology buyers believe factors such as document collaboration (67%) and app/tool integrations (59%) still matter, but are less important.
When asked to select up to five attributes that they most associate with the top providers, 39% of business technology buyers primarily associate OneDrive with being secure, compared to Google Drive at 28% and Dropbox at 19%. Google Drive ranks the highest in terms of reliability and cost-effectiveness, while Dropbox ranks the highest when it comes to ease of use. Additionally, Microsoft OneDrive was recognised as a trusted vendor and for being integrated with existing apps/tools.
Security of data stored in the cloud
Despite the pervasiveness of cloud storage and file sharing services, some organisations are not confident in the security of their data stored within those services. In fact, 25%of technology buyers believe their data in the cloud is ‘not at all’ to ‘somewhat’ secure. This is perhaps because 16% of organisations have experienced one or more security incidents – such as unauthorised access, stolen credentials or data theft – via their cloud storage service in the last 12 months.
Therefore, organisations are taking extra steps to enhance their data security when using cloud storage and file sharing services. 57% of organisations only allow employees to use cloud storage providers approved by their IT Department, 55% enforce user access controls and 48% train employees on how to use cloud storage services properly.
However, other security measures are less common, such as enforcing multi-factor authentication when using these services (28%), putting a cloud storage/file-sharing security policy in place (28%) and encrypting data in transit (26%) and at rest (22%) via their cloud storage service.
“It’s evident organisations are putting more trust into cloud storage services, but some are still hesitant despite the recent growth in adoption,” explained Peter Tsai, senior technology analyst at Spiceworks. “Although cloud storage services often include features that help in securing sensitive corporate information, there will always be risks involved when entrusting data to a third party.”
The Spiceworks survey was conducted in April and included the views of 544 respondents. Respondents are among the millions of business technology professionals in Spiceworks and represent a variety of company sizes, including SMEs and enterprises. Respondents come from a variety of industries, including manufacturing, healthcare, non-profits, education, Government and finance.
*For more information and a complete list of survey results visit https://community.spiceworks.com/blog/3058-cloud-storage-services-who-claims-the-top-spot-among-microsoft-google-dropbox