Axis Communications has announced the return of its flagship initiative designed to drive innovation through partnership – the Axis Partner Showcase event. The open day, to be held on 11 October in Knutsford, Cheshire will showcase industry-leading security systems from 35 vendors that complement Axis’ intelligent security solutions for enabling a smarter and safer world.
The innovative solutions to be showcased at the event promise to be diverse and go beyond security, ranging from the latest updates in retail analytics, behavioural analysis and sustainability through to hosted services and cyber security.
The Axis Partner Showcase event will be attended by organisations with expertise in areas such as access control and video management systems, among them Morphean, Milestone Systems, Genetec and ASSA Abloy. It provides the ideal forum for security integrators, installers and end users to experience these innovations in person.
The drive for efficiency, security and staff safety is an essential focus for the security industry. Ensuring technology is not only fit for its intended purpose, but also fit for use in the future, are key drivers of this commitment. With innovation now a daily feature from a variety of market influencers, knowledge of how to best assess the potential of cutting-edge security technology is often ‘lost in the noise’.
Daren Lang, regional manager of business development in Northern Europe at Axis Communications, stated: “As connectivity and the integration of products continues, the security needs of businesses change. This opens up new possibilities. Our strategies and solutions must change to meet the new opportunities created. We’are thrilled to announce the return of the Axis Partner Showcase. This event is designed to demonstrate how our partners, in conjunction with ourselves, can deliver solutions that stand the test of time, whether looking at the shift from forensic to real time analysis, how to deal with issues around cyber security or keeping pace with new regulations such as the EU’s General Data Protection Regulation.”
Lang added: “As security requirements shift, we see an increasing demand for alternative solutions. Instead of focusing on surveillance alone, businesses are increasingly seeking ways in which smart systems can be integrated, ensuring that technology is flexible and future facing. This is how we help to ensure that technology is not only fit for purpose, but also fit for the future.”
Atul Rajput, regional director for Northern Europe at Axis Communications, stated: “The pace of innovation is core to Axis’ philosophy. It’s of critical importance to keep each of our customers and partners up-to-date with the technology available today as well as its potential for tomorrow. The Axis Partner Showcase event brings this under one roof, providing the best forum available to experience these innovations in person.”