84% of small businesses call for intelligent video surveillance as existing systems “fail to protect premises”

A survey1 of small businesses in the UK has discovered that 84% of retail, office and hospitality owners are looking for video surveillance with high resolution images and intelligent features such as remote monitoring to provide superior security for their premises.

85% of respondents also stated that high quality and reliability would be important purchasing considerations when looking to invest in video surveillance.

The survey demonstrates a wide consensus among small business owners that current surveillance solutions in place are not viable to provide the necessary proof of crime at a time when the cost of shop theft is at an all-time high2. It also reveals that new technology is sought to provide the required security level within a given business.

Axis Communications carried out the survey in order to establish small business owners’ key challenges regarding video surveillance and how they believe it could be improved. In addition to stating that high quality images and the ability to access footage remotely on a smart phone or other device is desirable, 70% also suggested that ease-of-use is also high on the agenda.

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In light of accessible intelligent technology, 82% of small business owners are considering new video surveillance technology for their premises in order to provide a more up-to-date solution.

The survey results also demonstrate the challenges currently faced by small business owners in regards to their existing video surveillance solutions. A number of factors were revealed as unsatisfactory within their present set-up, including poor quality of images and difficulty of use.

These small business owners reported facing issues with their current video surveillance including “bad quality of system”, “lack of ability to monitor outside of premises” and providing “limited proof of crime”. This feedback further confirms the desire for more intelligent surveillance solutions to help protect businesses and make staff feel safe.

Atul Rajput, regional director for Northern Europe at Axis Communications, observed: “Pioneering technology and the benefits that come with it shouldn’t be limited to corporate entities. With the help of dedicated IT and security installers, the network camera is becoming more accessible and affordable for the small business than ever before. Many small business owners have an awareness that high quality, intelligent solutions are available and are looking for guidance as to how they can make the most of this to protect their premises and, ultimately, their bottom line. A rise in theft and the continued improvements in technology such as remote monitoring and high-quality images are only set to exacerbate this situation.”

Rajput continued: “As legacy video surveillance solutions become obsolete, we’re witnessing a shift in the ways small businesses adopt new solutions. Once regarded as a standalone investment, many now consider IP cameras as a vital upgrade that forms a part of their larger IT infrastructure. Along with this, end users are also looking to remotely access live and pre-recorded video footage anytime and anywhere. The ultimate benefit of this is a solution that delivers information rapidly and cost-effectively and that can benefit from the latest applications as and when they become available.”

References 

1Research was conducted by OnePoll independent market researchers on behalf of Axis Communications between 22 July and 10 August 2016 via an online survey. 500 UK business owners of companies with 1-20 employees that would be involved in the decision to purchase video surveillance equipment for their company premises were surveyed

2http://brc.org.uk/news/2016/cost-of-theft-for-retailers-at-highest-level-since-records-began

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