Europe is the world’s top tourist destination… but are tourists safe?

Worldwide, tourist travel is on the rise. Indeed, international tourism actually dwarfs any other type of leisure business in terms of growth. One of the global regions benefiting the most from this trend is Europe: the world’s first tourism destination.

Central to the dynamism of European tourism is accommodation: hotels, B&Bs and online-rented space, but due to a loose legislative framework for safety, which is rapidly becoming obsolete as our habits as tourists evolve, hotels might also become European tourism’s Achilles’ heel.

Of all the dangers posed to a tourist’s safety in a European hotel, fire remains the biggest. Currently, the legal basis on the matter is a 1986 EU Council Recommendation on fire safety in hotels. Since EU Recommendations are, by their very nature, non-binding legal acts, this has resulted in mainly localised and incomplete measures. Fast forward 30 years later, and it’s clear that the Recommendation has had limited effect on hotel safety in Europe: a fact acknowledged by hotel federations and consumer associations alike.

The main issue is that local self-regulation resulting from the EU Recommendation hasn’t guaranteed an even level of safety across the EU. Enforcement varies considerably from country to country, and even from city to city, including in the same region, and largely depends on the size of the hotel. All-too-often, small hotels are less well scrutinised, and somewhat more ill-equipped than bigger ones to deal with fires. Local laws frequently link the number of rooms with compliance to the Recommendation.

Global trends

An analysis of global trends in tourism shows that, as our tourist habits evolve, the risk resulting from the current situation increases: more and more travellers choose to go ‘off the map’ opting for smaller hotels rather than big chains. This new type of tourist also tends to visit exactly those countries where safety in hotels is less controlled.

Add to this the relatively unregulated development of increasingly popular online ‘homestay’ networks, such as Airbnb, and you have a flammable cocktail. The situation seems to be calling for a fast reaction.

euralarmlogo

The most recent attempt to initiate binding legislation on tourism accommodation safety arose in October 2015. A Resolution of the European Parliament called for a consistent European approach around risks related to fire. Reactions to the Resolution from various Brussels-based influencers highlighted a novel situation. All parties involved – ie consumer associations, hotel federations and Euralarm, the European Trade Association representing the electronic fire and security industry – now seem to agree that a legally binding EU Directive would be the right solution to address the issue.

Industry-led survey

Unfortunately, the initiative derailed due to a lack of reliable supporting data. The exact level of risk existing for the flows of tourists travelling to and inside Europe remains a question mark.

Outside of empirical observations, statistics on safety in tourism are notoriously hard to come by, with reputational issues hampering self-reporting. An EU Commission-initiated data collection programme launched in 2008 resulted in a blatant failure.

The focus now is on a survey led by the industry, rather than the EU. Among others, Euralarm has asserted its readiness to help with new data collection efforts. The organisation has also offered to provide support and expertise to the EU Institutions and the CEN-CENELEC European standardisation platform for the development of the relevant legislation and necessary standards needed to improve fire safety in hotels.

Progress in European legislation and standardisation is often slow unless the issue makes it to the news headlines. In 2004, after a number of tunnel fires with resulting casualties, the EU Commission was forced to publish a Directive on tunnel fire safety. Should we wait any further before adopting a Directive on tourism accommodation safety?

Time to act

Any failure to act quickly could lead to another cost for Europe. As tourism is now more globalised than ever, competition becomes fiercer, and parts of the world with more stringent and well-established regulations for safety in tourism accommodation might hold a key advantage.

In the United States for example, a Hotel and Motel Fire Safety Act has been in place since 1990. Potential future incidents resulting from poor regulation could hit Europe’s tourism industry particularly hard. Its reputation as a safe destination has already taken a blow due to recent terrorist attacks.

Tourism is one of the engines of the European economy and an important source of jobs. Eurostat reports that one-in-ten non-financial enterprises in Europe belong to the tourism industries, and that these 2.2 million enterprises employ an estimated 12 million people. That’s more than one-in-five of individuals employed across the services sector.

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