VCA, the retail analytics specialist, has introduced a Public View Monitor designed to help retailers achieve so much more than just deter would-be thieves.
VCA has packed its Intelligent Public View Monitor (IPVM) with a long list of impressive features offering “tangible benefits” to retail marketing executives as well as loss prevention managers.
The IPVM takes advantage of HD camera technology, supported by facial detection software, to record the faces of everyone entering a store. The face images captured by the built-in Full-HD camera, which is discretely located within the IPVM’s housing, can be used to verify where individuals have been within the store.
VCA refers to the IPVM as being ‘intelligent’ because the camera incorporates analytics technology. With people counting and tracking capabilities, the analytics can be used to produce heat maps as well as data on how long each customer dwells in specific areas of a store or how long they have queued when used in conjunction with Ucountit cloud-based software. It therefore provides a very powerful multi-purpose business intelligence tool offering a high potential RoI when installed in individual shopping aisles as well as at store entrances.
“Retailers have long understood the value of positioning a Public View Monitor at a store entrance to make shoplifters aware that they’re on camera,” said Kevin Waterhouse, executive vice-president for global sales at VCA. “Our IPVM takes this concept to a much higher level, with built-in powerful analytics allowing store management and marketing personnel to gain a greater understanding of customer behaviour.”
As stated, the IPVM is supported by uCountit, VCA’s cloud-based analytics reporting solution that can be accessed via a web browser such as Internet Explorer, Google Chrome or Firefox.
As a cloud-based solution, it offers end users the convenience of access to the Dashboard from any location on the network. This presents the analysed metadata in the form of simple charts, heat maps and reports, allowing regional retail managers to monitor activity at individual stores and make comparisons with other stores while on the move.
The IPVM is also equipped with a built-in SD card slot for displaying welcome messages and advertisements in support of in-house promotions. The internal SD is able to hold the messages such that each monitor can have different and specific message depending on the location in the store.
Using the built-in camera and analytics, areas of particular interest can be set up as zones or tripwires and, when events occur, the images may be recorded and or sent to a mobile for instant review.
In addition, when an event does take place the monitor can instantly switch into live mode in order to show real-time activity.