Newly-elected British Security Industry Association chairman Pauline Norstrom has marked her appointment with a focus on raising stakeholders’ awareness of the value of quality and innovation over price.
In an inaugural address to British Security Industry Association (BSIA) members and industry stakeholders (delivered at the Association’s Annual Luncheon in July, which was sponsored by Eaton’s security business), Norstrom outlined goals for her two-year tenure as chairman, citing economic recovery and international demand for UK products and services as key drivers of industry growth.
Speaking at London’s Hilton Hotel on Park Lane, Norstrom said: “Moving forward, my vision is to cultivate an increased understanding of – and engagement with – our industry’s customers. It’s crucial to our members’ future success that we invite end users to input into influencing the issues that affect them. This will ensure that the products and services offered by our industry meet their needs and deliver a return on investment.”
Norstrom continued: “Increased engagement with end users will help members to drive demand by navigating the specification and tender process to their advantage, demonstrating the value of quality to ensure that BSIA membership becomes a key requirement in the competitive process and further enables members to compete with and win against competitors who do not care about quality and instead undercut on price at any cost.”
Other aims outlined include presiding over the development and introduction of a dedicated section of membership for industry stakeholders before the end of 2014.
Paying tribute to outgoing BSIA chairman Geoff Zeidler, who was seated at the top table, Norstrom described the “significant progress that the Association has made towards creating a better industry environment for its members through the influence of legislation, regulation and the development of standards” and added: “Throughout his two years as chairman, my predecessor Geoff Zeidler has worked tirelessly to ensure that the BSIA is best placed to achieve its goals.”
Requirement for political engagement
With less than a year until the next General Election, political engagement for the BSIA is also on Norstrom’s mind. Forging new relationships with key political figures including MPs, Peers, Police and Crime Commissioners, local Government officials and Think Tanks remains a priority for the Association’s busy public affairs programme over the coming months.
An issue close to Pauline’s own heart and reflective of her well-respected position as a key influencer in the CCTV sector is ensuring that the BSIA continues to influence further development of the Government’s CCTV Code of Practice.
The launch in 2013 of the BSIA’s own research into the number and scope of CCTV cameras in the UK succeeded in positioning the Association as the key authority on the subject, while emphasising the important role that privately-owned systems play in supporting the police service and the criminal justice system in securing high profile prosecutions.
In the coming year, Norstrom predicts the Code of Practice will reach even further, supported by the BSIA’s own Code of Practice (Form 109) with which members must comply.
As Chief Operating Officer of Dedicated Micros and the wider AD Group (comprising 18-plus companies), Norstrom has 15 years’ experience in the industry and possesses extensive knowledge of legislation and technical innovation. In her role as chairman of the BSIA, Norstrom chairs the Association’s Council and the Operating Board.
Norstrom is a long-serving member of the BSIA’s CCTV Section and works closely with the Association’s CEO James Kelly to form strategic objectives for the BSIA.
Norstrom will now serve as BSIA chairman for a two-year period, and will be supported in the first year by Geoff Zeidler as immediate past-chairman.
*Read the full speech on page 19 of the August edition of Risk UK