The third stage of the 2014 Tour de France proved to be the biggest single working day in Showsec’s history. On Monday 7 July, the company had more than 3,000 staff on duty for a thrilling climax which saw German cyclist Marcel Kittel sprint to victory on The Mall in front of Buckingham Palace.
It was also a triumph for Showsec as the specialist crowd management and event security services company played a key role in making ‘Le Tour’ such a memorable experience for hundreds of thousands of people who lined the streets of the capital.
The opportunity to figure prominently in the delivery of the Tour de France involved Showsec once again working with innovision following an earlier link-up with the event production company for other high profile occasions such as the Queen’s Diamond Jubilee Celebrations, the Paralympic Marathon and the London 2012 Athletes’ Parade.
“We were delighted to appoint Showsec to provide all the crowd and traffic management stewarding inside London for Stage Three of the Tour de France,” commented Peter Germond, the project director for Innovision. “Having worked with Showsec in the past to deliver a number of large-scale events, we had absolute confidence in their ability to help successfully deliver what is undoubtedly one of the largest events to have ever taken place on the streets of London.”
That glowing acclaim from Innovision was particularly satisfying for Showsec following such a massive operation – one which was directed by an extensive management team and supported by a logistics operation of more than 80 staff.
Setting the bar at an ever-higher level
Steve Reynolds, Showsec’s regional manager for the South who served as the head of stewarding for the Tour de France, said: “This has further strengthened our relationship with Innovision and other important stakeholders in London. We are forever looking to set the bar at a very high level in terms of the service we provide for clients, and it’s extremely pleasing to hear such positive feedback, especially as we know Innovision demands the highest quality of service.”
Reynolds added: “This operation was the culmination of seven months of planning, meetings, preparation, organisation and implementation to deliver our services and make an important contribution to the successful staging of the event. The largest single day delivery in the company’s history and the largest turnout of our staff was only made possible through exceptional individual commitment from some and the collective enthusiasm and hard work from many, many more.”
He went on to state: “It was especially pleasing to see people step up to the challenge, exceed expectations and think on their feet to deliver the project, even when significant challenges were presented to them. It showed the calibre of people we have working for us.”
In conclusion, Reynolds explained: “It was a tremendous privilege to be part of a sporting event of this magnitude, and even more satisfying to know we helped to make it a success.”
The Tour de France is currently in its second week with the riders heading into the Vosges.