Axis Communications set to demonstrate ‘smarter and safer world’ of video surveillance at IFSEC International 2014

At IFSEC International 2014, network video specialist Axis Communications will be demonstrating how the company is continuing to open new opportunities and deliver a smarter and safer world of video surveillance.

As well as showcasing the latest innovations in network video at the international security trade show, Axis Communications will be inviting attendees to learn first-hand how partnering with them can help businesses discover new markets and tap into new commercial opportunities.

Axis will be joined by five of its key partners, in turn offering visitors the chance to learn more about cloud hosting, edge-embedded analytics, efficient transmission and the use of network video to continually drive business improvement and performance as well as enhance safety and security.

Sharing the Axis stand (Stand E1000) will be leading video analytics companies Digital Barriers, IPS Intelligent Video Analytics and Wavestore, as well as communications and video specialist Fält Communications and video hosting system provider Observit.

Focus on cutting-edge technologies

The Axis stand will feature some of the company’s most cutting-edge technologies, including the latest innovations in ultra-HD 4K resolution and Axis Camera Station software for video monitoring and recording.

Other advances on show in the ‘image usability’ area will allow visitors to see first-hand Axis’ market-leading Lightfinder technology as well as its Wide Dynamic Range (WDR), thermal imaging and other technical innovations (among them nitrogen-pressurised stainless steel HDTV PTZ dome cameras).

Atul Rajput: regional director for Northern Europe at Axis Communications

Atul Rajput: regional director for Northern Europe at Axis Communications

In addition, this year Axis will also be dedicating an entire section of the stand to its hugely successful partner programmes, including the Channel Partner Programme and the Architecture and Engineering Programme, designed to support network architects engineers and consultants involved in the design and specification of IP-based security systems.

As part of its commitment to training and development, Axis Communications’ Academy will also have its own presence on the stand. After having trained over 40,000 people globally and with training in the Northern European region at record levels, the Axis Academy is proving to be an expert in its field and clearly demonstrates the desire for recognised certified training to enable surveillance professionals to differentiate themselves in a crowded marketplace.

Presence at the IFSEC Academy

Throughout the three-day show, members of Axis’ Northern European team will be delivering several seminars, these include:

Safe City Development: 17 June, 12.00 noon-12.30 pm
Speaker: Daren Lang, regional business development manager (northern Europe)
Location: Convergence Solutions Theatre

The Road to Smarter Traffic: 18 June, 12.00 noon–12.30 pm
Speaker: David Thomasson, transportation business development manager (northern Europe)
Location: Convergence Solutions Theatre

New technologies, new possibilities: smarter security for retail stores: 18 June, 4.00 pm-4.30 pm
Speaker: Scott Brothers, retail business development manager (northern Europe)
Location: Smart Buildings Theatre

Top Ten Trends: 19 June, 10.30 am-11.00 am
Speaker: Atul Rajput, regional director (northern Europe)
Location: Convergence Solutions Theatre

Benefits of network video

Atul Rajput, regional director for northern Europe at Axis Communications, said: “I passionately believe that, as an industry, we are guilty of underselling the benefits of network video. All-too-often, network video is viewed as a cost when in reality it can be a revenue generating opportunity.”

He continued: “We know that one of the benefits of network video is the endless opportunities for integration into complementary applications, but the question remains… Is that of real benefit to our customers and what opportunities does it present?”

Rajput went on to state: “We need to be bold and engage with all areas and departments as our technology touches every part of a business from logistics and operations right through to marketing and, of course, security. Network video shouldn’t be just a cost centre. It should be a key component in driving operational efficiencies throughout a business.”

He added: “For years, the conversation has only been about the transition from analogue to digital. That discussion has ended. Today’s successful companies are those that are proactively looking at ways in which network video can create new business opportunities. Companies that embrace this and strive to discover new and innovative solutions can look forward to a smarter and successful future.”

In conclusion, Rajput explained: “At IFSEC International 2014, we are determined to show people how we can help them and their organisations not only enhance their security, but also add real value to their business. We believe that our experience and that of our partner network means we are perfectly positioned to drive this change.”

*To discover more about Axis Communications’ presence at IFSEC International 2014 visit: http://www.axis.com/ifsec/index.htm

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