The Master Locksmiths Association (MLA) and the Neighbourhood and Home Watch Network (NHWN) have forged a positive home security awareness partnership after a recent window sticker campaign reached over 500,000 homes in the UK.
Sponsored by the MLA, the co-branded sticker campaign was put into action to support the membership of the Neighbourhood and Home Watch movement and to drive consumers towards highly skilled, vetted and inspected MLA locksmiths.
The co-branded stickers were successful in raising the profile of the MLA and the services which its members provide. The reverse of the stickers featured MLA branding and information on how to find your local MLA approved locksmith.
In addition to this NHWN groups have been encouraged to get boxes of the MLA’s Handbook, published together with the Sold Secure Approved Products Catalogue and containing lots of useful security information as well as lists of MLA Approved Locksmiths, which they can distribute to their members.
The latest edition is now available and NHWN groups are encouraged to contact the MLA’s head office to submit their order.
Benefits of the partnership approach
Kate Daisley, operations director at NHWN, said: “The MLA’s standing as a leading trade body for the locksmithing industry ties in perfectly with what the NHWN represents. A survey following this campaign has also revealed that 89% of people said they would be more inclined to use the MLA’s service knowing that they were working in partnership with the NHWN.”
Dr Steffan George, development director at the MLA, added: “As the leading approval body for the UK locksmithing industry, the MLA is proud to feature alongside such a historic and prestigious organisation as the NHWN. This campaign has been a great opportunity for MLA members, as it has reached communities and members of the public who may not have previously known about the MLA or if there was an MLA approved locksmith in their area.”
He went on to state: “However, most importantly this partnership has been of great benefit to the British public as it has helped not only provide essential security information to NHWN members, but also drive business towards good, honest trades people who are dedicated towards providing the best possible service.”
For further information on home security or to find an approved MLA company in your area visit: http://www.locksmiths.co.uk