Event and venue security and safety specialist Showsec has kicked off a major transformation of the company’s image by lining up its new range of uniforms for the cameras in Manchester.
The crowd management and security specialist paraded the stylish new look for its workforce in photo shoots conducted at the Etihad Stadium (home of Manchester City FC) and the Phones 4U Arena.
The new uniforms represent a six-figure investment in the company’s ongoing drive to deliver the highest possible standards of service to clients and the public alike.
Seven ‘Faces of Showsec’ were selected to be models for the day to unveil the full range of the uniforms which will be in place by the beginning of next month. The seven members of staff who took part were Michael Holmes, Liam Fish, Ben Lofthouse, Edward Lewis, Nicola Davies, Nicole Benson and Ian deCordova.
“The growth and success of the company has been achieved in recent years by constantly looking at ways in which we can raise standards and making substantial investment in the development of our services and employees,” commented director Simon Battersby.
“That was the prime objective of a brand refresh which has given us a more modern design and appearance of both the logo itself and the uniforms. We’re delighted with the results of what has been produced and we’re confident that our clients and the public will like the move to this new look.”
Battersby continued: “It’s a reflection of the way the company is moving forwards, with the change coming at a time when we’re preparing for another extremely busy summer.”
Significant changes made
The changeover to the new uniforms will take place over the next month, and Showsec anticipates that all staff uniforms will be in place by 1 June.
Two of the most significant changes will see the introduction of three-piece suits with white shirts and Showsec ties for more formal or corporate events as well as softshell jackets, while the photo-shoot also included staff in polo shirts and waterproof jackets.
“An important element of the company’s success is our progressive and loyal workforce who not only contribute in a very positive way to the development of the business, but also influence it in many ways,” explained Battersby.
“Therefore, as part of our staff engagement activities, we felt it was appropriate for some of them to be chosen to feature in this launch.”
Showsec would like to place on record its gratitude to Manchester City FC and the management team at the Phones 4U Arena for use of their venues for the photo-shoot.