Network video specialist Axis Communications is gearing up for continued growth in 2014 with a key new appointment and a promotion within its senior management team in Northern Europe.
Dominic Jones joins Axis Communications in the role of regional marketing manager and will be based in Watford.
Prior to joining Axis, Jones spent two years with Samsung Techwin Europe as the company’s European marketing manager. In his new role, he’ll be responsible for overseeing all marketing activity conducted by the company throughout the UK and Nordic markets.
Indeed, Jones will play a significant part in helping Axis Communications maintain its market-leading position.
Commenting on his appointment, Jones said: “Axis Communications enjoys a reputation as a fast-growing, entrepreneurial company with an open-minded culture. The business has a history of delivering innovative solutions that create new opportunities for all of its partners, and this is something I hope to build upon in 2014.”
New role for Daren Lang
Also moving into a new role is Daren Lang, who has been a key member of the Axis Communications UK sales and business development team for the last six years.
Lang will now assume the role of regional business development manager for Northern Europe, with responsibility for driving convergence in industry segments as well as strengthening the ADP, TPP and A&E programs for technology partners and consultants.
Speaking about this new role, Lang commented: “Both the people and the culture at Axis Communications are very special, and I’m proud to be part of such a fantastic team. I look forward to the challenge of my new role, growing the business development team and increasing Axis’ presence across a wider section of market segments. It’s our ambition for Axis Communications to be recognised worldwide as the brand of choice for video surveillance.”
Dominic and Daren’s appointments will form part of a strategic move to strengthen Axis’ regional sales and marketing provision and help meet the rapid growth in demand for the company’s products.
Atul Rajput, regional director for Northern Europe, added: “We’re delighted to welcome Dominic and Daren into their new roles. Axis Communications has always strived to offer ‘Best in Class’ support for its wide network of loyal partners and leverage those relationships to deliver ‘Best of Breed’ solutions. The expansion of the Northern Europe division will help us to continue to support our channel in focusing on cost-effective solutions that deliver real business value for our customers that not only raise the bar for safety and security, but also positively impact operations and business processes.”