Stoke City has become the latest top flight football club to engage the security and crowd management expertise offered by Showsec for Barclays Premier League fixtures at the Britannia Stadium during the 2013-2014 campaign.
Showsec’s progressive stewarding and stadium security regime is geared towards enhancing the matchday experience for football fans, with Stoke City now joining a growing number of clubs nationwide at different levels in the game who make good use of the company’s expertise.
Showsec’s services are also employed by fellow Premier League clubs Manchester City and Sunderland – Stoke’s opponents at the Britannia Stadium only recently – while their presence extends throughout other leagues to clubs including Championship high-fliers Leeds United.
“Football is a crucial element of the company’s growth, so the opportunity to expand upon the work which we are already doing in this field and operate at another Premier League club is an important development for us moving forwards,” commented Showsec’s managing director Mark Harding.
“The Britannia Stadium is renowned for having one of the best atmospheres in English football, and our matchday operation will set out to ensure that remains so for all supporters who are visiting the ground this season.”
Harding concluded: “Our commitment is towards providing the right support to football clubs such that they’re able to offer a safe and enjoyable experience for the fans.”
Switched on to crowd management
Stoke City’s Health and Safety manager Rob Killingworth drew on previous experience of working with Showsec when he turned to them for crowd management support for the Boothen End of the ground this season.
“I was impressed with what I saw of Showsec’s operation during my time at Nottingham Forest and Notts County, so I knew the company could offer what we were looking for in terms of experience and expertise,” explained Killingworth.
“Showsec has excellent supervisors who are very switched on to our needs in terms of crowd management. The other thing they’re particularly good at is communication, which is so very important from an operational perspective.”